Retail Executive

1 week ago

Hanoi, Hanoi, Vietnam NavigosSearch Full time

What We Can Offer:

  • Incentive
- voucher

  • Training
- heathcare plan

  • Bonus


The Retail Executive is responsible for the brand business and store operations in Hanoi by implementing the sales plans, operational marketing activities and maintaining the makeup brand standards of customer service and store presentation/operations.

This person is in charge of planning, executing the sales, training and marketing plan in line with the brand strategy and marketing calendar to deliver a total makeup brand experience and image across all stores in Hanoi.


  • Sales Management (50%)
In charge of business results and sales performance for Hanoi

  • Take charge of Implementation and achievement of sales plan, KPI per counter/location while
working closely with the Counter/Store Managers. Monitor results and take actions on an
immediate and ongoing basis

  • Work with Counter/Store Managers to achieve productivity targets per counter; Monitor
profitablity and expenses, returns, testers

  • Monitor competitors' activities, growth and market trends to keep the team updated and have
an action plan in accordance with market evolution

  • Responsible for all new store openings while working with Retail Operations Manager
  • Work with HR, Retail Operations Manager, Brand Manager on incentive and remuneration
scheme for each artist and counter to stay competitive with the market

  • Store Operations (30%)
Act as a key contact point for brand in Hanoi in terms of brand, business and operations
Responsible for all store operations in Hanoi with responsibilities as follows:

  • Plan and execute marketing activities (launch plan, events, counter activities) in line with brand marketing calendar and strategy
  • Plan and implement CRM program and activities according to the brand strategy and aligned with PR and Digital Plan from online to offline
  • Organize, plan and execute retail events while working closely with counters/stores to ensure seamless operation and making sure all the brand guidelines/standards are followed through
  • Plan and organize counters/stores in organizing counter activites, VIP events and instore experience
  • Plan the sampling and TOA calendar; Manage scheme, effectiveness, usage and results
  • Analyze and keep track of customer database to propose relevant programs and activities. Ensure customer recruitment, retention and growth
  • Work closely with Counter/Store Manager, Training Manager, Retail Operations Manager on

Counter Operation:
Monitor counter supplies, testers, POSM and replenishment

'- Work with Retail Operations Manager and Counter Manager in planning, preparing and implementing Retail Events, counter activities and the training required for the artists particpating in the relevant activities

  • Work closely with Retail Operations Manager/Training Manager in preparing for fashion shows, collaborations, VIP activities if any
  • Ensuring all Global Event/Merchandising guidelines are adhered to
  • Consolidate and report event results
  • Inventory Management (5%)
  • Continuously monitor stock levels (minimums and maximums) in conjunction with Counter/Store Manager to ensure optimum coverage while minimizing excess
  • Make recommendations/plans regarding excess stock
  • Work with Counter/Store Managers, Retail Operations Manager on forecast for basic, new launches and projects on a monthly basis to ensure forecast accuracy and avoid out of stock
  • Ensure monthly orders are managed within guidelines and deadlines
  • Merchandising (5%)
  • Train Counter/Store Managers to uphold merchandising expectations and develop standard of visual excellence
  • Monitor merchandising by location to ensure adherence to guidelines and standards
  • Work with Counter/Store Managers to achieve highest standards of merchandising, display and counter hygiene
  • Ensure that maintenance is followed up and that forms and requests are being submitted in a timely accurate manner
  • Work with Counter/Store Manager on visual merchandising needs and report to Brand Manager for order and replacement
  • In charge of all new counter openings
  • Human resources development (10%)
  • Recruit Counter/Shop Managers and makeup artist recruitment as required to meet brand standards
  • Provide direction, ongoing training, coach Counter/Shop Managers, makeup artists to develop and motivate team
  • Provide clear and constructive feedback on regular basis to Counter/Shop Manager and artist on their performance
  • Communicate clearly the customer service objective to managers and artists
  • Provide an atmosphere that motivates, encourages and challenges Counter/Shop Managers and staff to achieve excellence
  • Review and conduct performance reviews
  • Periodically review staff rotations to ensure optimum coverage at peak customer traffic times
  • Conduct progressive discipline and terminations in consultation with HR and Retail Operations Manager

Job Requirements:

  • Great communication and retail skills. Experience in running and managing stores and working withi

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