Digital Assistant Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Marico South East Asia Corporation Full time

Mô tả công việc:

(Mức lương:
Thỏa thuận)

A

PAID MEDIA:
Excellent Executions to drive Effectiveness & Efficiency

  • Strategy: Support Media Lead to build up Integrated Media strategies across brands & categories
  • Reporting: Set clear media KPIs & guidelines to monitor campaign performance. Be the key contact point to support Brand teams in analyzing data & pulling insights from media reports.
  • Optimization & Data: Proactively monitor and propose solutions to optimize & achieve KPIs across channels
  • Innovation & Partnership: Explore potential initiatives, innovations, partnerships & datadriven solutions to deliver brands' shortterm goals & longterm ambition to be Leading Digital brands
  • Integrated Media: Work with Media partners to update frequently on the Market landscape, competitors & best practices.
B. DIGITAL QUOTIENT (DQ) FRAMEWORK

  • Measurement: Continuously monitor and learn best practices to propose adjustments (if any) for better data accuracy, tracking tools & reports
  • Reporting: Be the goto person to understand Quarterly & Monthly Reports, support brand & ecommerce teams understand DQ framework, metrics, and practical actions to improve performance accordingly
  • Tracking Tools: Deeply understand tracking methods across Paid/Owned/Earned with tracking tools as Ads Manager Dashboard, Effective Spending Tracker, Social Listening, Website Analytics, E-Commerce Brand Portal & Marico Data Center (if any)
C. DIGITAL CAPABILITIES

  • Knowledge: Be a champion in updating the latest digital knowledge. Proactively propose relevant plan to strengthen brand's performance in Digital
  • Training: In collaboration with Media agencies & global team to host training sessions on digital media & build case studies from actual campaigns' learnings
  • Partnership: Explore partnerships with digital publishers (Facebook/Google/TikTok), content house/creators, and media partners
D. DIGITAL PROJECTS & OTHERS

  • Alwayson

Social Strategy:
Supervise Social agency performance from Content creation, Traffic Management, Alignment with brand's owners to ensure always-on executions

  • Initiatives / NPD launches: In collaboration with brand teams to define opportunities on Digital, target consumers portrait and understanding through Digital data
  • Administration: Following internal financial/ legal/ accounting/ IT process to ensure proper media planning, documents submission for approval, releasing Payment order & proceeding Payment for all digital & media vendors.

Chức vụ:
Trưởng Nhóm/Trưởng Phòng

Hình thức làm việc:
Toàn thời gian

Quyền lợi được hưởng:

13th month & Performance bonus
Premium Healthcare
Laptop & Hybrid working

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

  • Minimum 2 years of handson experiences in digital marketing, with exposure from FMCG/Personal care industry with agency background is preferred
  • Solid knowledge of digital media channels with proven track record from planning to executions of multichannel media campaigns. Passionate advocate of digital marketing, ecommerce, and digital innovation.
  • Preferred Skillset: Digital Performance, Data analysis & Project Management
  • Good interpersonal skills with the ability to influence people from internal stakeholders (brand team, ecommerce) to external partners (agency, vendors)
  • Passionate marketer, strong in creativity, datadriven mindset
  • Eager to learn & highly proactive in work

Yêu cầu giới tính:
Nam/Nữ

Ngành nghề:
Digital Marketing,Lập Kế Hoạch,Quảng Cáo/Marketing

Trung cấp - Nghề
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