Assistant Manager, Digital Business
2 weeks ago
How far out of the box are you willing to step up? At FWD Vietnam we offer unique opportunities within the insurance industry that are supported by an attractive rewards and recognition scheme.
The jobholder is responsible for driving digital acquisition by developing and managing digital marketing activities and digital marketing performance via iFWD platformKEY ACCOUNTAIBILITIES
- Implement new marketing automation tools
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns (SEM, Display, Social, Programmatic)
- Manage SEP campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends and competitors, end to end customer journey to drive engagements and conversions
- Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans.
- Stay abreast of emerging digital tools and platforms, digital marketing trends.
- BA degree
- Min 3 yearsexperience in a digital marketing position
- Creative with excellent analytical abilities
- Adaptability and outstanding communication and interpersonal skills
- Indepth knowledge of social media platforms, best practices and website analytics.
- Digital marketing analytics and Digital marketing automation
- Web analytics & optimization
- Social media content creation, media marketing and optimization.
- Experience in setting up and optimizing Google Adwords campaign
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