Zalopay, Senior Marketing Executive

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time
Lead and manage the development and planning of the growth strategy to acquire new user and GMV from entertainment sector

  • Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design
  • Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns
  • Identify and/or review potential copartnerships that are partner fit to business objective and negotiate for mutually beneficial term
  • Own the relationship with Business Owner and other marketing functions team (design, media, branding, BI ) to execute the overarching growth strategy
  • Manage budget allocation between promo cost and media mix that best suits business objectives
  • Perform data monitoring and analysis daily / weekly and provide recommendations based on consumer insights

Yêu cầu:

  • At least 3 years of experience in Growth & Marketing with a successful track record in planning integrated marketing strategies and executing campaigns and working in Entertainment/Movies industry is a plus
  • Proficient in data analytical skills and converting into business insights and actions
  • Datadriven and motivated, able to work in a fastpaced environment
  • Strong understanding of usercentricity concepts
  • Strong ownership, commitment, accountability, and responsibility for business objectives.
  • Embraces change and adapts to new company initiatives/directions with flexibility
  • Good teamwork skillset, progressive and dedicated


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