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Marketing Executive
3 months ago
Contract:
Full time, permanent
Salary:
Competitive
Location:
Ho Chi Minh City, Vietnam
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge.
Play a key role in the representation of Vietnam's marking needs at a regional level and develop a network covering all aspects of the global marketing team.
The Role
As the Marketing Executive you will be responsible for developing and implementing fully integrated marketing plan for Vietnam for learning and assessment that incorporates key and relevant sector marketing campaigns.
You will collaborate closely with the Digital Marketing Executive to ensure campaigns fully meet the requirements of the Vietnam market.
Key Accountabilities include:
- Build an understanding of customer needs and pain points, market challenges, opportunities, and competitor activities in the region to inform the development of campaigns and tactics that successfully engage target audiences and meet objectives.
- Help create, implement, and continuously review a range of integrated marketing campaigns that are aligned to the regional marketing plan and are prioritised based on revenue and strategic objectives.
- Collaborate with sales and customer service colleagues to understand how campaigns and tactics should position relevant propositions via carefully crafted messages based on customer insights.
- Work with global marketing colleagues to optimise the execution of campaign delivery, continuously measuring results to inform and progress onward activity
- Manage communications channels and public relations in the region, developing the organisational voice externally and providing the key information needed to support sales colleagues in their roles.
- Manage relationships with internal and external delivery partners to ensure campaigns and tactics are delivered on brand, on brief and on time, and that they clearly demonstrate return on marketing investment (ROMI)
- Feed into the regional recognition strategy and manage the relationship with local key stake holders.
- Provide strategic guidance on the educational market trends and relevant competitor information
About you
You will have experience in marketing communications or product marketing with a proven track record of leading on integrated marketing campaigns in Vietnam that have delivered commerical value.
You will be passionate about working together effectively as a part of an inclusive and diverse global network to create better outcomes.
Key knowledge, experience and skills include:
- An understanding of Cambridge Learning and Assessment product ranges and an understanding of the competitive context
- Strong knowledge and experience with brand, product marketing and events
- Knowledge and experience of English Language learning and/or assessment marketing and customers
- Experience with localising global marketing campaigns
- Being digitally literate with a solid understanding of the digital media mix
Want to learn more about the role? Please see the attached job description.
Why join us
- Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. _
- Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet. _
