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Senior Marketing Specialist

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam The Wise Seeker Services Full time
Smulie, an AI Music Edtech Startup, revolutionizes instrument learning with exclusive AI technology. Our real-time AI feedback enhances practice, and AI generative learning features enable users to play any song effortlessly. We prioritize customer satisfaction, catering to beginners and professionals alike, spreading joy through the simplicity of learning.

Role Description:

This full-time Marketing Specialist position in Ho Chi Minh City, Vietnam, entails crafting high-impact campaigns and fostering vibrant communities.

Proficiency in localizing ad targeting and understanding market characteristics is essential.

Key Responsibilities:

  • Performance Ads:
  • Develop and manage effective advertising strategies across platforms.
  • Optimize campaigns to meet KPIs and ROI goals.
  • Creative Content:
  • Create engaging content aligned with cultural nuances and language specifics.
  • Inbound Marketing:
  • Implement inbound strategies, focusing on user journey and inapp messaging.
  • Optimize messaging for increased user engagement.
  • Partnership and Affiliate:
  • Cultivate relationships, especially with affiliate partners.
  • Collaborate to enhance marketing strategies.
  • Building Community:
  • Develop online and offline community strategies.
  • Maintain a positive user community atmosphere.
  • Analytics and Reporting:
  • Analyze data to assess strategy performance.
  • Generate reports and suggest improvements.

Required Skills and Experience:

  • Minimum 3 years in marketing and advertising.
  • Strong knowledge of online advertising and local marketing.
  • Excellent communication and teamwork skills.
  • Proficiency in data analytics and reporting.
  • Highly proficient in English.

Preferred Skills and Experience:

  • Background in music or education is advantageous.
  • Competitive compensation and benefits.
  • Additional bonuses and annual leave.
  • Startup environment with innovative products.
  • Benefits per Vietnamese Labor Law.