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Brand Manager

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty TNHH Akzonobel coatings Viet Nam Full time

Mô tả công việc:

(Mức lương:
Thỏa thuận)

Mô tả Công việc

  • Product Portfolio development and implementation of the ASEAN exterior paints strategy
  • Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant and compelling to the consumer and ahead of competition.
  • Support regional exterior projects by actively contributing country's information and working in multifunctional teams.
  • Initiate and/or participate in market research on concepts.

Brand management:

  • Manage the implementation of the ASEAN brand architecture for PEP & WTP and manage any related implications (migrate, phase out, rename, launch) with minimum disruption to the business
  • Manage NPIs and collaborate with different functions (RD&I/TS, Supply Chain, Sales and Trade Marketing) and outside agencies to ensure quality and ontime launch.
  • Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information.
  • Collaborate with Trade Marketing and/or Sales for the channel strategy for PEP & WTP category.
  • Collaborate with Supply Chain on demand planning and the phase in/phase out of stock.
  • Cost control to ensure all activities is within marketing budget and optimize ROI.
  • Work closely with support functions to ensure smooth execution and delivery business objectives.
  • Implement Brand Equity and Marketing activities
  • Drive the communication strategy for PEP & WTP category and ensuring alignment with regional directions/strategies
  • Develop and implement integrated media campaigns considering 360 touchpoints; measure, evaluate and coursecorrect all media activities.
  • Collaborate with Customer Marketing & Sales team to deliver local activation program.
  • Develop collaterals for consumers based on consumer insights; develop instore collaterals in collaboration with Sales/Trade Marketing. Manage delivery to market; evaluate effectiveness
  • Effective management of brand budget and achievement of brand target revenue
  • Grow Exterior product platform and ensure healthy margins and profitability.
  • Provide inputs and insights to business analysis and financial analysis of PEP & WTP category
  • Contribute to a smooth country marketing planning process for Exterior
  • Help in preparing the monthly and quarterly country review as part of monthly operations reporting
  • Track A&P spend against monthly, quarterly and yearly budget; reconcile with Finance regularly.

Chức vụ:
Nhân viên/Chuyên viên

Hình thức làm việc:
Toàn thời gian

Quyền lợi được hưởng:

Chế độ bảo hiểm

Du Lịch

Chế độ thưởng

Chăm sóc sức khỏe

Đào tạo

Tăng lương

Yêu cầu bằng cấp (tối thiểu): Đại Học

Yêu cầu công việc:

Yêu Cầu Công Việc

  • Bachelors is required
  • Minimum of 7 years in a related marketing role, experience with decorative paints preferred
  • Preferably from a multinational organization (regional or global presence)
  • Proficient in English
  • Computer skills: Microsoft PowerPoint, Excel, Word
  • Ability to multitask
  • Strong leadership/ team player/ Entrepreneurship
  • Influent ability
  • Negotiation & Communication skills
  • Integrity

Yêu cầu giới tính:
Nam/Nữ

Ngành nghề:
Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR

Đại Học
Không yêu cầu