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Marketing Executive

2 weeks ago


Phường Dịch Vọng Hậu, Hanoi, Vietnam Pictor Network Full time $40,000 - $80,000 per year

About Pictor Network

Pictor Network is a decentralized GPU aggregator network for 3D rendering and AI workloads. We harness idle GPUs worldwide to provide affordable and scalable computing infrastructure for 3D creators and AI developers, while enabling GPU owners to earn effortlessly.

Job Description

  • Develop, execute, and optimize marketing campaigns (awareness, acquisition, retention) tailored for Web3 audiences (crypto users, NFT collectors, DAOs, developers)
  • Manage community growth & engagement on all social media channels
  • Collaborate with the product/growth/engineering teams to launch new features, token drops, NFT mints, airdrops, or incentivized programs
  • Work with KOLs / influencers/media in the crypto/blockchain space: outreach, managing partnerships, co-marketing
  • Plan and run paid campaigns (on-chain / off-chain) — e.g., on-chain ads, Web3 ad networks, crypto ad channels, plus traditional channels (Facebook, Google, etc.) when relevant
  • Conduct market research: competitive landscape in crypto/blockchain, identify trends, user behavior, sentiment
  • Coordinate, support offline, on-the-ground events, meetups, hackathons, and workshops in Vietnam
  • Write content marketing: writing, coordinating content (blogs, newsletters, social content) that resonates in crypto communities
  • Ensure brand consistency, compliance (legal, regulatory, token marketing compliance)
  • Represent the brand name of the company in many channels, events, and community calls.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 2+ years of experience in digital marketing (growth, performance marketing) — experience in Web3 / crypto/blockchain is strongly preferred
  • Deep understanding of Web3 concepts: NFTs, DeFi, DAO, tokenomics, smart contracts, blockchain networks, wallet interoperability
  • Proficiency in English & Vietnamese (written + spoken)
  • Strong analytical skills; comfortable with metrics, dashboarding, A/B testing, and cohort analysis
  • Experience working cross-functionally (product, dev, design, operations)
  • Creative mindset, strong content sense, and ability to think of viral marketing ideas
  • Self-driven, adaptable in a fast-moving startup environment
  • Good communication, negotiation skills

Benefits

  • Salary: up to $800
  • Probation salary: 85% of the official salary; after 2 months, receive 100%
  • Social, health, and unemployment insurance per labor law
  • Annual health check to ensure physical and mental well-being
  • Annual company trips & teambuilding with 100% cost covered
  • Training and skills development through internal programs or guest trainers

Growth Opportunities

  • Competitive salary + performance bonus / token incentives
  • Opportunity to work at the frontier of Web3 in Vietnam and APAC
  • Be part of a passionate, mission-driven team
  • Growth opportunities and exposure to the global blockchain ecosystem
  • Access to events, conferences, and training in Web3