Performance Marketing Manager

About PATI Group

PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.

We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.

As we continue our rapid growth trajectory, we're seeking a visionary
Marketing Manager (DTC e-Commerce Business)
 to lead our marketing efforts and drive us towards these goals.

Job Summary

Are you ready to take the lead in scaling a high-potential e-commerce brand to the next level?

PATI Group is looking for a 
Marketing Manager
 to spearhead our Direct-to-Consumer (DTC) growth across the Men's Health and Women's Health collections. In this high-impact role, you'll 
take full ownership of end-to-end DTC performance
, and be the strategic driver behind our ambitious goal of reaching 
$50M in annual revenue within the next 2–3 years.

This is a unique opportunity for 
a data-driven, results-oriented marketer
who thrives in a fast-paced, growth-focused environment and is ready to make a real difference.

Core Responsibilities

• Team Growth:
   Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
• Agencies Management
  : Manage performance agencies (Email, Google Ads, Amazon) to drive growth.
• Product Launch Success:
  Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.

Requirements
Must-Have Requirements

• Experience: Minimum 10 years of hands-on experience
   in DTC e-commerce marketing with 
  a proven track record
   in performance growth.
• Website & Landing Page Execution:
• Familiar with 
  Shopify
   & landing page builders like: 
  Gempage, Replo, PageFly
  .
• Candidate must be willing and able to build landing pages & configure website
   on your own.
• Technical Skills:
   Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
• Solid grasp of 
  budget planning and allocation
   - able to manage 
  ~1 billion VND/month
   efficiently.
• Must be 
  comfortable with
   performance analysis; 
  good mental math is a plus
  .
• Demonstrate strong 
  action-oriented thinking
  (HOW) and 
  strategic thinking
  (WHY) in decision-making.
• Candidate Type:
   Plug-and-Play candidate only; no room for "potential" candidates with no practical experience.

Behavioral Competencies

• Integrity:
   The No. 1 required quality.
• Data-Driven Decision-Making:
   Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
• Discipline:
   High level of discipline with zero tolerance for undisciplined behavior.
• Mentorship:
   Ability to lead by example and develop junior team members into high performers.
• Psychological Understanding:
   Understanding how performance creatives work for each ad platform.
• Listening Skills:
   Ability to make others feel heard and valued during discussions and team interactions.
• Alignment with our core values and behaviors. Read more about our culture here: 

Nice-to-Have Requirements

• Regional Experience:
   Experience with U.S. or EU e-commerce markets.
• Technical Skills:
   Experience with Klaviyo and marketing automation tools.
• Growth Experience:
   Experience working in hyper-growth environments or startups scaling from Series A to Series C.

Compensation and Benefits

• Income:
  Up to 55,000,000 VND per month + incentive based on performance (open to negotiate).
• Performance Bonuses:
• Monthly Bonus:
   If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
• Annual Bonus:
   This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
• Equity Offer:
   Potential to transition into a Head of Media / Marketing Director role with an equity offer.

Team Management

• Reports to:
   CEO.
• Career Path:
   Potential promotion to Marketing Director based on performance.
• Current team dynamic:
   3 Marketing Operators, working with cross-functional Community & Affiliate team and 4 performance marketing agencies.
• Expected team size by 2026: 5-6 Marketing Operators (3 Assistant Managers and 3 Senior Associates).

Working Location

• On-site, 18 Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.

Working Hours

• Monday - Friday:
   8:30 AM to 5:30 PM, with 1-hour lunch break.
• Saturday (Culture Day):
   6:30 AM to 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

(Make sure you have read and agreed to our working location and hours, including joining our Saturday activities.)