Performance Marketing Manager

3 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam upGrad Full time ₫40,000 - ₫80,000 per year

Job description

The ideal candidate for this role: You are an intensely passionate educator who not only loves teaching but also teaching in the best possible way – not just to the brightest but also the struggling under-achievers. You will gladly go out of your way to bring the best to the learners and bring out the best in them.

Roles & Responsibilities

  • Work in advertising tools to implement and optimize digital ads campaigns across all channels included but not limited to display/retargeting, video, mobile, Google SEM & PLA, Facebook/Tiktok/Youtube/Instagram Ads.
  • Place and monitor media buys – and make adjustments as necessary to optimize the results daily.
  • Evaluate digital ads performance – produce detailed reports on campaigns.
  • Collaborate with APAC digital team, other departments & stakeholders (Sales & Customer delivery team) to understand customer behaviour and insight that could add value to ads TA segmentation and thus, increase the conversion rate from lead to sales.
  • Research competitor's online activities and new advertising trends that could benefit business performance.

Skills Required

  • Degree in Marketing management, business, advertising, communication, IT or similar.
  • 5-7 years experiences working in digital advertising with proven track on successful ad campaigns in Google/Facebook/Tiktok/Instagram/Youtube.
  • Passion and experience in edtech is a huge plus.
  • Proficiency in the following: programmatic display, paid social and paid search.
  • Have been working in all aspects of ad campaign management: campaign plan, setup, ad trafficking, optimization, reporting and analysis.
  • Strong experience working with Ads accounts & tools, with understanding in pixel management.
  • Ability to work under pressure, in fast-paced and deadline-driven environment.
  • Ability to see problems, seek what can be improved, offer ways to fix all the roadblocks, test and learn on different methods to improve final results.

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