Performance Marketing Manager

Job Title: Performance Marketing Manager

Salary: $2,000 - $4,000 USD

Duration: 12 months

Location: Ho Chi Minh City (Hybrid)

Position Overview:

The Performance Marketing Manager will serve as the lead expert for all marketplace operations in the Southeast Asia region. This role requires a deep understanding of the marketplace landscape, including e-commerce operations, seller and brand management, campaign planning, growth strategies, and marketplace tools. The candidate will be responsible for managing the end-to-end marketplace process, optimizing workflows, and providing training to improve team efficiency. Close collaboration with client stakeholders will be essential to streamline processes and enhance operational performance.

Key Responsibilities:

1. Marketplace Operations:

• Oversee the daily marketplace operations, ensuring smooth management of commerce functions, seller and brand activities, and campaign execution.
• Monitor and analyze marketplace performance metrics and KPIs to drive continuous improvement.

Strategic Planning & Execution:

• Develop and implement strategic growth plans for the marketplace.
• Identify key growth drivers and collaborate with internal teams to execute successful campaigns.

Process Management & Optimization:

• Manage the full lifecycle of marketplace operations and continuously optimize processes for greater efficiency.
• Conduct regular reviews and updates of operational workflows.

Training & Development:

• Provide training and support to the marketplace team and other stakeholders.
• Develop training materials to build team capabilities and foster continuous learning.

Stakeholder Management:

• Work closely with client stakeholders to understand their needs and streamline processes.
• Lead and manage a cross-functional team, including Store Operations, Customer Service, Performance Marketing, and Graphic Design.
• Oversee the project P&L through MME, ensuring accurate forecasting, billing, and submission.
• Manage talent acquisition, resourcing, and team training to ensure smooth operations.

Marketplace Ecosystem & Tools:

• Stay updated on the latest marketplace trends, tools, and technologies.
• Evaluate and integrate new tools to improve operational efficiency.
• Build and maintain relationships with marketplace partners and vendors.

Required Skills and Qualifications:

• Bachelors degree in a quantitative, technical, or business management field.
• At least 5 years of experience in digital commerce, digital sales, or offline sales & marketing.
• Experience in channel sales (preferably digital), channel marketing, and campaign planning.
• Strong analytical skills, with the ability to interpret and work with data.
• Proficiency in MS Excel or similar data analysis tools.
• Familiarity with Southeast Asias leading eCommerce platforms (e.g., Lazada, Shopee) and marketplace operations.
• Strong client relationship management skills, with excellent English communication abilities.
• Highly organized, detail-oriented, and results-driven.
• Knowledge of sales and marketing strategies in Consumer Goods or related sectors.
• A solid understanding of digital commerce trends and best practices.
• A proactive approach to learning and adapting based on team and client needs.

This role offers the opportunity to lead and shape marketplace operations in a dynamic, fast-growing environment across Southeast Asia, with a focus on performance optimization and strategic growth.

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