Marketing Lead – B2B Marketing

Objectives

We are looking for an full-stack Marketing Lead with a strategic mindset, a passion in B2B marketing (Corporate Marketing & Product Marketing), community building, and digital marketing in general. You will be the leader to our dynamic marketing team, shaping and driving impactful strategies to achieve outstanding business results for PMAX.

Job Description
Marketing strategy & planning:

• Set marketing objectives based on business objectives and align the objectives with BoD.
• Build the overall marketing strategy for PMAX & PMAX's products with relevant campaigns and activities throughout the year to achieve branding & acquisition objectives.
• Develop your own work plan and manage the work plan of team members following the strategy.

Marketing Workstreams Execution Management
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:

• Community building & management: Plan and run PMAX's premium community with various activities: contents, workshops, events,,…
• Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential partners of PMAX.
• Social media management: Facebook, LinkedIn, TikTok, Zalo, Community (FB & Zalo) and Youtube; follow up with team Business Development to response messages and comments on these channels following PMAX's process and guidelines.
• Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
• CRM: Design CRM framework/ segmentation, process, and implement CRM activities across channels, especially email marketing.
• Others: Implement other marketing activities based on the strategy at each period.

• Content strategy & planning (Corp & Products):

• Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.

• Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
• Design detailed implementation plan with audiences, channels, PICs, and timeline.

Report & Analysis

• Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.

Team Leadership & Management

• Build & manage a Marketing team of 4-6 people, including content marketer, general marketer & Designer/Video Editor
• Coach & feedback to develop team members and maximize their ELV.

Job Requirements

Skills & Knowledge & Qualification

• Must have

• At least 1 year as Marketing Lead/Brand Lead/Digital Marketing Lead or 2 years as Account Lead, managing at least 2 people.

• Having a deep knowledge of B2B Marketing, community building lead nurturing and having passion to grow further in this career path.
• Understanding of marketing channels, especially Event, Community, Website, Landing page, Social channels, and Email.
• Excellent communication skill, especially in the field of advertising and branding.
• Excellent planning, project management and time management skills.
• Experimental mindset with enthusiasm about self-challenging.

• Data-driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers' insights in order to help the organization make better decisions.

• Good to have

• Experiences in marketing agency or having knowledge of marketing agency business.

• Experiences in building up and managing CRM for B2B business.
• Creative and innovation mindset with interest in working in a start-up environment.
• Ambitious with aggressive targets.

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
• People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

• Competitive salary range with quarterly & yearly incentives and 13th-month salary
• Flexible working time with 4 days working from home per month and 15 paid leaves per year
• Insurance as full salary (SHUI)
• Annual health check-up and Healthcare Insurance VNI for all employees
• Laptop supply/allowance or support for laptop purchase costs on an individual basis
• Internal training & career development opportunities, and external L&D budget sponsorship
• Team bonding budget quarterly, snack time to engage team members
• Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
• Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
• Other staff welfare allowances.

Job Summary
Year of Experience:

3 years+

Job Level
Manager

Report Line
Growth Director

Peer
Business Development, Solution Head

Subordinate
MKT Executive, Content MKT Executive, Designer

Salary Range
Negotiable

Hiring Purpose
New Hire

Working Location:

6th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Dist. 1, Ho Chi Minh City, Vietnam

Apply now