B2B Marketing Manager

3 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam NO NAME Full time ₫400,000 - ₫1,200,000 per year
  • Working location: 338 Nguyen Trong Tuyen, Tan Son Hoa Ward, HCMC
  • Working time: Mon - Sat morning
  • Company information: A leading importer and distributor of raw materials for the pharmaceutical, food, functional food, and cosmetics industries

Key Responsibilities:

1. Strategy & Planning

  • Develop and implement comprehensive marketing and communications strategies aligned with business objectives.
  • Create monthly, quarterly, and annual marketing plans and budgets.

2. Brand Marketing

  • Manage brand image and consistency across all digital and traditional channels.
  • Develop brand identity materials, corporate profiles, and sales kits.

3. Product Marketing

  • Collaborate with other departments to design and execute product marketing strategies across various categories.
  • Conduct market research and competitive analysis in the pharmaceutical and raw materials sectors.

4. Team Management

  • Lead, train, and mentor the marketing team to deliver high performance and creativity.
  • Monitor project progress and evaluate individual and team performance.

5. Events & Communications

  • Plan and organize customer events, trade shows, and professional conferences within the pharmaceutical, food, and cosmetics industries.
  • Represent the company at exhibitions and industry events domestically and internationally.

6. Reporting & Continuous Improvement

  • Provide periodic reports on marketing performance and ROI to the Executive Director.
  • Analyze campaign outcomes and recommend improvements for future strategies.

Qualifications:

  • Bachelor's/Master's degree in
    Marketing, Communications, Business Administration
    , or related field.
  • At least
    7 years
    of experience in marketing, including
    2–3 years in a managerial role
    , preferably in
    import–export or B2B distribution industries
    .
  • Proven experience in developing and executing
    brand marketing strategies
    for large-scale or international businesses.
  • Deep understanding of
    B2B brand positioning
    —especially in raw materials or industrial sectors.
  • Proficiency in managing both
    traditional and digital marketing channels
    (e.g., trade shows, websites, social media, email marketing).
  • Strong ability to
    develop brand identity assets
    (logos, messaging, visuals) ensuring consistency across all touchpoints.
  • Excellent
    leadership, communication, and project management
    skills.
  • Fluent in
    English
    (both written and verbal).

Benefits:

  • Performance, holiday, birthday, and business achievement bonuses.
  • 12 annual leave days plus all public holidays as regulated.
  • Annual health check, team-building trips, and regular happy hour activities.
  • Premium health insurance and full social, health, and unemployment insurance in accordance with Vietnamese law (equivalent to 55–60% of total income).
  • An international, professional, and inclusive working environment that values equality, respect, and transparent performance recognition.
  • Opportunities to join internal and external training programs to develop professional skills and expertise.
  • Access to Gitiho and ELSA courses to enhance self-learning and improve professional and language skills.

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