Marketing Lead

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam 2d9d812e-0303-442c-b2c7-990ad3f77db6 Full time ₫900,000 - ₫1,200,000 per year

About KVY TECH

KVY TECH is a boutique software development consultancy headquartered in Vietnam with clients across Singapore, Thailand, Malaysia, and Vietnam. We specialize in building high-performance ecommerce platforms and AI-driven digital solutions for SMBs and enterprises.

Our vision is to become the Toyota of software development — delivering consistent quality, pragmatic innovation, and lasting value at scale.

We're now seeking a Marketing Lead to own and build our marketing engine — driving visibility, generating qualified leads, and positioning KVY TECH as a top choice for AI & ecommerce technology in Southeast Asia.

Role Overview

As Marketing Lead, you will be the first senior marketing hire and will play a pivotal role in building and leading KVY TECH's marketing function from the ground up.

You will work directly with the CEO and Business Development team, supported by a junior marketing executive and outsourced specialists (design, SEO, paid ads).

This role is ideal for someone entrepreneurial, hands-on, and excited to research, experiment, and dominate new markets.

Key ResponsibilitiesStrategy & Positioning

  • Define KVY TECH's brand positioning in AI & Ecommerce across SEA markets.
  • Develop and execute the marketing roadmap aligned with business growth objectives.
  • Shape and maintain messaging for our ICPs (Heads of Ecommerce, CTOs, Founders).

Demand Generation

  • Design and launch multi-channel lead generation campaigns (LinkedIn ABM, SEO, paid ads, events, email).
  • Develop and optimize Account-Based Marketing (ABM) programs targeting high-value accounts.
  • Build and maintain a steady pipeline of MQLs → SQLs.

Content & Brand Building

  • Lead production of thought leadership (case studies, teardown posts, reports).
  • Develop lead magnets (assessments, audits, benchmarks).
  • Ensure brand consistency across all channels.

Events & Partnerships

  • Identify and manage industry events and speaking opportunities.
  • Build co-marketing campaigns with platforms and partners (Shopify, Medusa, Strapi, AI vendors).

Analytics & Optimization

  • Own marketing dashboards and KPIs (MQLs, SQLs, pipeline contribution).
  • Track campaign ROI and continuously improve based on performance.
  • Report results and insights monthly to leadership.

You're a Great Fit If You…

  • Experience: 4–7 years in B2B marketing, ideally in IT services, SaaS, or consulting.
  • Proven track record of driving demand generation and pipeline (not just awareness).
  • Hands-on experience in ABM, LinkedIn campaigns, events, and content marketing.
  • Strong research and market exploration skills — can map new landscapes, competitors, and tools quickly.
  • Entrepreneurial mindset: thrives in lean, fast-moving environments; enjoys ownership and experimentation.

Why KVY Technology:

  • Competitive compensation
  • Laptop and equipment available on request
  • 15 days off annually
  • Birthday off with a company gift
  • Continuing education budget so you can keep learning outside of your day-to-day job
  • Work with an exciting and growing company with lots of interesting technical problems

Loại hình công việc: Toàn thời gian

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