Performance Marketing Lead

Job Overview

Galaxy Holdings is seeking a
Multi-Channel Digital Marketing Lead
who will drive our digital presence, optimize performance marketing initiatives, and lead influencer and seeding campaigns that enhance brand engagement and conversion. This role requires a
strategic yet hands-on markete
r with a proven ability to execute across diverse
digital platforms
, leveraging data-driven insights to achieve measurable results. who excels in driving user acquisition, engagement, and conversion through data-driven campaigns.

The ideal candidate has strong experience in performance marketing, social media, and has successfully managed community-based or
MMO
(Make Money Online) projects that deliver measurable business results.

Key Responsibilities

Performance Marketing & Growth Strategy

• Lead the planning and execution of paid acquisition campaigns across multiple digital platforms (Meta, Google, TikTok, Zalo, etc.).
• Design and optimize user acquisition funnels to maximize ROI and conversion rates.
• Manage media budgets and ensure effective allocation to meet KPIs (CPI, CPA, ROAS, retention).
• Explore and test new growth channels, ad formats, and automation tools.
• Develop a holistic view of performance across channels, integrating data from paid, organic, influencer, and community marketing for unified measurement and optimization.

Seeding & Influencer Marketing

• Plan and execute seeding strategies to boost brand visibility and engagement across relevant online platforms and communities.
• Identify, onboard, and manage KOLs, influencers, and micro-creators to support product launches and marketing campaigns.
• Collaborate with influencers and content creators to ensure authentic brand storytelling and performance-driven outcomes.
• Track, analyze, and report the effectiveness of influencer and seeding activities (reach, engagement, traffic, conversions).

Social Media & Community Development

• Build and scale engaged communities, especially in MMO or user-based ecosystems.
• Develop and implement social media strategies to grow organic reach, engagement, and conversion.
• Collaborate with online communities and affiliates to drive awareness and acquisition campaigns.
• Monitor social trends, audience behavior, and competitor activities to inform future campaigns and creative direction.

Data Analytics & Optimization

• Continuously analyze campaign data to identify insights, trends, and growth opportunities across all digital touchpoints.
• Implement A/B testing, audience segmentation, and creative performance evaluation to enhance campaign results.
• Work closely with Data and Product teams to translate user insights into actionable marketing initiatives.
• Build and maintain performance dashboards consolidating results across paid, earned, and owned channels.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 4–6 years of hands-on experience in Performance Marketing / Digital Marketing, with proven success in managing multi-channel campaigns.
• Demonstrated experience in seeding, influencer/KOL marketing, and social amplification strategies.
• Proven track record in campaign measurement and optimization across multiple channels (paid, owned, and earned media).
• Experience in MMO, community growth, or affiliate marketing is a strong advantage.
• Deep understanding of digital advertising platforms (Meta, Google, TikTok, Zalo, etc.).
• Strong analytical skills; proficient in tools like Google Analytics, Ads Manager, and Data Studio.
• Strategic thinker with the ability to balance creativity and data-driven performance.
• Solid knowledge of funnel optimization, remarketing, and marketing automation.
• Strong project management, communication, and stakeholder collaboration skills.
• Highly self-motivated, data-driven, and result-oriented with a growth mindset.

Working location: Hi Park Tech, District 9

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