Marketing Manager

1 week ago

Hanoi Capital Region, Vietnam TH School Full time

The Marketing Manager is responsible for driving student recruitment, enhancing brand visibility, and strengthening TH School's reputation across all campuses (Chua Boc, Hoa Lac, and Vinh). This role leads all marketing, communications, and partnership initiatives to support enrollment growth, retention, and community engagement.

Responsibilities:

1. Marketing Strategy & Planning

  • Develop and implement a comprehensive marketing strategy that supports student recruitment, retention, and referral goals.
  • Manage marketing budgets effectively to ensure maximum ROI and cost efficiency.
  • Conduct regular market research and competitor analysis to inform decision-making and strategy.

2. Lead Generation & Digital Marketing

  • Plan and execute digital marketing campaigns to generate qualified and hot leads across all campuses.
  • Track, analyze, and optimize campaign performance to improve conversion rates and lead quality.
  • Collaborate closely with the Admissions team to align marketing activities with the customer journey.

3. Branding & Communications

  • Maintain and strengthen the TH School brand identity across all platforms and materials.
  • Manage the school's digital presence, including website, social media, newsletters, and PR materials.
  • Collaborate with Communications teams of Bac A Bank, TH Group, and VTV to promote TH School and contribute to overall TH Group branding initiatives.

4. Events & External Partnerships

  • Coordinate and promote school events, Open Days, and community engagements to increase visibility and recruitment.
  • Identify and build partnerships with educational institutions, organizations, and community groups to support growth and awareness.
  • Represent TH School at external events, fairs, and partnership activities.

5. Retention & Referral Activities

  • Develop and execute activities that enhance parent engagement, student satisfaction, and loyalty.
  • Plan initiatives to encourage referrals from current families and alumni networks.

6. Leadership & Collaboration

  • Lead and manage the marketing team to achieve targets through creativity, accountability, and collaboration.
  • Work closely with the Admissions, Academic, and Leadership teams to deliver effective campaigns and results.
  • Perform other tasks as assigned by the Business Director, and/or Superintendent/Board Chair.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Communications, or related field (Master's preferred).
  • Minimum 5 years' experience in marketing management, preferably in the education sector.
  • Proven success in digital marketing, lead generation, and brand development.
  • Strong leadership, analytical, and project management skills.
  • Excellent English and Vietnamese communication skills.
  • A mission-driven mindset aligned with TH School's vision, mission, and core values.

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