Manager of Marketing Department

7 days ago

Hanoi Capital Region, Vietnam BYL Consulting Group Full time

Role Overview

We're looking for a Marketing Manager who will own brand, user growth strategy, and performance marketing initiatives. This is a hands-on leadership role, reporting directly to the founders, with real influence on product direction, growth decisions, and brand positioning. You'll also work closely with the Product team to drive user-centric innovation and execute data-backed campaigns.

Key Responsibilities
:

Brand Positioning & Strategy

  • Develop and refine brand identity across all online and offline channels.

  • Maintain consistency in messaging, tone, and visuals across touch-points (app, website, social media, etc.).

  • Plan and execute brand awareness campaigns that strengthen brand's image in the fintech space.

  • Identify opportunities for partnerships, PR, and events to expand brand reach and credibility.

Market Research & Product Growth

  • Conduct market research to deeply understand customer behavior, trends, and needs.

  • Collaborate with the Product team to conceptualize and develop new features or product initiatives.

  • Contribute to product positioning and go-to-market plans for new launches.

User Acquisition & Growth Marketing

  • Design and manage full-funnel marketing strategies across paid and organic channels.

  • Manage growth channels including Website, App, Email, SEO, Social Media (Facebook Page, Group, etc.).

Data & Performance Analytics

  • Measure, analyze, and report on marketing campaign performance.

  • Use tools such as Google Analytics, Firebase, and AppTweak to gain insights and optimize efforts.

  • Track and improve funnel conversion rates (acquisition → activation → retention → referral → revenue).

Leadership & Team Collaboration

  • Manage and mentor a small but growing Marketing team

  • Work closely with the founders, Product team, and other stakeholders on cross-functional projects.

  • Lead weekly planning and monthly performance reviews for marketing initiatives.

Requirements

  • 4–5 years of experience in Digital Marketing, Growth, or Product Marketing, preferably in tech or fintech startups.

  • Strong ownership mindset—self-driven, accountable, and results-oriented.

  • Proven track record in performance marketing, brand building, and analytics.

  • Experience with tools like Google Analytics, Firebase, Meta Ads Manager, AppTweak.

  • Ability to manage campaigns from strategy to execution, and lead/coach junior team members.

Benefits

  • Competitive salary

  • Full-time contract: With insurance and tax benefits (BHXH, BHYT, BHTN)

  • Learning & ownership: Work directly with the founders and drive key business outcomes

  • Room to experiment: You're empowered to try new things, take smart risks, and innovate

  • Unlimited paid leave: We trust you to manage your time and energy

  • Startup environment: Agile, ambitious, and mission-driven.

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