Marketing Manager

1 day ago

Hanoi Capital Region, Vietnam Global Recruiting Group Full time

Position Summary:

Responsible for developing the overall marketing strategy and managing all marketing activities of the

company, with a strong focus on market research and competitor analysis to support business direction and enhance the company's competitive advantage.

Key Responsibilities:

1. Market research and analysis

  • Market trend research and analysis
  • Competitor product, price, distribution strategy monitoring and analysis
  • Customer needs research and analysis

  • Market(customer) segmentation.

  • Market strategy building and performing

  • Product marketing planning: Develop comprehensive marketing plans for company equipment and products; create promotional plans to drive product awareness and sales.

  • Event organization: Plan, organize and execute events such as exhibitions, seminars, workshops and corporate events.
  • Customer acquisition: Identify and engage potential customers through various channels to drive sales.
  • Media channels: Maintain and enhance the company's presence on media channels, including social media, websites and other digital platforms.

  • Branding positioning and distinguishing points developing.

  • Sales activity support

  • Making sales materials

  • Building distribution expanding plan with sales team

  • KPI management and reporting

  • Setting and analysis each marketing plan and activities KPI

  • Regular report about market


• Market and Competitor Research: Conduct research on market trends, competitor activities and

customer preferences.


• Relationship Building: Build and maintain relationships with key influencers (KOLs) in the dental

industry; Collaborate with KOLs to promote products and enhance brand reputation.


• Support other departments in developing and implementing cross-functional projects in line with

marketing objectives


• Control daily activities of team members and report

Required Qualifications:

  • Over 5 years healthcare marketing manager experience preferred
  • Studied marketing at foreign university preferred
  • Foreign healthcare company experience preferred
  • Qualifications: University degree in Communications, Marketing or related fields.
  • Language: Fluent in English
  • Project management, multitasking and decision-making skills
  • Analytical skills: Ability to analyze data, evaluate effectiveness and make quick decisions.
  • Data-driven marketing mindset with a creative eye
  • Experience with marketing automation tools and CRM
  • Management: Ability to manage time, tasks, and work independently and in a team.

  • Preferred candidates:

  • Proficient in online marketing and social media strategy

  • Proven success in designing interactive applications and connected platforms

  • Willing to travel

    • Established relationships in the media

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