Marketing & Communication Manager

5 days ago

Hanoi Capital Region, Vietnam FLC Group Full time ₫1,500,000 - ₫3,000,000 per year

COMPANY:
FLC Hotels & Resorts

ROLE RESPONSIBILITIES

  • Develop and refine the Brand Architecture for FLC Hotels & Resorts
    , ensuring a comprehensive and consistent Brand Positioning and Brand Identity System for the parent brand and all associated sub-brands/products.
  • Formulate long-term development plans for digital and online tools
    aimed at enhancing customer experience across all touchpoints.
  • Conduct market research and build integrated communication strategies
    , including the design of sales packages and promotional campaigns aligned with each business phase.
  • Develop annual and quarterly Marketing plans and budgets
    , as well as detailed budgets for specific marketing programs and initiatives.
  • Oversee, coordinate, and manage the execution of all marketing activities
    , ensuring alignment with organizational objectives and timelines.
  • Establish and manage the department's organizational structure
    ; lead recruitment, evaluation, and performance management; propose rewards, promotions, rotations, and other personnel actions; and
    develop training and professional development plans
    for the Marketing team.
  • Supervise and coordinate Marketing and Communications activities
    across all project sites and complexes, ensuring consistency and effectiveness.
  • Perform additional duties as assigned
    by senior management.

REQUIREMENTS

  • Bachelor's degree
    in Economics, Marketing, Communications, or Journalism is preferred.
  • Strong understanding of communication formats and tools
    , including both online and offline channels.
  • In-depth knowledge of the resort and hospitality market
    , customer needs, and industry trends.
  • Thorough understanding of legal regulations
    related to communication, information management, and advertising.
  • Expertise in marketing strategy development
    and multi-channel execution.
  • Strong strategic thinking skills
    , with the ability to develop directions, build strategies, and manage implementation effectively.
  • At least 5 years of managerial experience
    in a similar Marketing/Communications leadership role within the hospitality or related service sectors.

WORKING TIME & LOCATION

  • Working hours:
    Monday to Friday, from 08:00 to 17:30
  • Workplace:
    Hoai Thanh Street, Tu Liem District, Hanoi City

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