Assistant Brand Manager Marketing

2 days ago

Hanoi Capital Region, Vietnam Hecatech - Công ty cổ phẩn công nghệ chăm sóc sức khỏe Full time ₫500,000 - ₫1,000,000 per year

About HECATECH

Founded in 2018, HECATECH is a leading Vietnamese brand specializing in personal healthcare and beauty products for women. With the mission of inspiring women to live with confidence, HECATECH has developed a wide range of high-quality products such as Beucup menstrual cup, Ollie hair removal cream, BeuFresh deodorant spray, Beuscrub exfoliant, BeuAcnes acne treatment cream, among others.

These products have positioned HECATECH among the Top 10 health and beauty brands on TikTok and Shopee Vietnam. Beyond the domestic market, we have expanded operations to Thailand, the Philippines, Malaysia, and the United States. Looking forward, HECATECH aims to become the exclusive distributor of renowned UK brands by 2025, delivering the most innovative and premium products to consumers worldwide.

Key Responsibilities

  1. Implement and oversee communication and marketing activities aligned with approved brand positioning.
  2. Manage and ensure consistency of brand image, messaging, and values across all communication platforms.
  3. Collaborate with internal departments (Booking, Ads, R&D, Sales, etc.) to execute product campaigns and new product launches within the planned timeline.
  4. Build and maintain brand positioning across all touchpoints to strengthen brand equity.
  5. Coordinate content development (including communication materials) to ensure alignment with brand positioning and assets.
  6. Monitor, measure, and report marketing performance while proposing improvements for optimization.
  7. Manage and coordinate with Booking/Branding & Design agencies.
  8. Perform other tasks as assigned by manager.

Benefits & Compensation

  1. Opportunity to participate in new product research & development from the earliest stages, working closely with R&D and other stakeholders.
  2. Exposure to both domestic and international projects (Vietnam, Malaysia, Thailand, the Philippines).
  3. Build and lead your own team, with the freedom to shape team culture.
  4. Direct collaboration with the Board of Directors.
  5. Friendly, dynamic, and collaborative working environment.
  6. Unlimited budget for utilizing communication channels.
  7. Full benefits according to Vietnamese labor law and company policies.

Requirements

  1. Bachelor's/Master's degree in Marketing, Business Administration, or Economics.
  2. Minimum of 3 years of experience in a similar role, preferably within FMCG, Cosmetics & Beauty industries.
  3. Experience in business management and market development (distribution and sales channels) is a plus.

  4. Strong expertise in:

  5. Market & consumer research

  6. Marketing 5Ps planning and execution
  7. Brand management & positioning
  8. Integrated Marketing Communication (IMC) planning & implementation

  9. Marketing performance tracking, analysis, and optimization

  10. Leadership skills:

  11. Change management

  12. Problem-solving & decision-making
  13. Goal-setting & strategy development
  14. Effective team management
  15. Strong logical thinking and data analysis skills.
  16. Preferably familiar with AI tools for work optimization.

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