Trade Marketing Manager

5 hours ago

Hanoi Capital Region, Vietnam Viet Thai International - VTI Group Full time

I/ Job Responsibility:

  • Channel planning: Define the channel segmentation strategy, identify key growth drivers, and develop differentiated activation playbooks for each channel (On-Premises, Off-Premises, Online).
  • Customer Business Planning: Lead channel-level business planning in collaboration with Sales and Key Account teams, ensuring trade plans are embedded in the customer commercial strategy.
  • Customer Performance Review: Drive performance across channels to meet revenue, volume, and profit targets. Monitor channel-specific P&Ls, optimize trade investment, and improve ROI across customer types and touchpoints.
  • Promotion & Activation Governance: design, deployment, and governance of all trade programs, including promotional calendars, in-store activations, ASMPQ visibility, and POSM development. Ensure activation excellence with strong controls on execution as of ASMPQ and in-store execution standards, budget adherence, and ROI analysis.
  • Trade program library development by channel
  • Data, insight & process optimization: Lead post-activity evaluations, performance dashboards, and trade marketing effectiveness reviews (promotion, display, sampling, ...) Champion the use of off-take data and shopper insights to inform investment decisions, and channel development opportunities.
  • Sales forecasting process.
  • Market execution evaluation.

II/ Job Requirements:

  • Experience:
    Above 7 years of relevant experience in Trade Marketing & Channel Management, especially for F&B FMCG industry with wholesales experience.
  • Knowledge/ Experience:
    Trade Marketing Management, Channel Management, Promotion Management, Forecast & Branding, Financial Evaluation.
  • Behaviour competencies:
    Interpersonal Skills, Customer Service/Customer Relations, Planning & Organizing skill, Decision Making, Creativity and Innovation.
  • Other skills:
    Sales Training and Qualification & Marketing Training and Qualification.

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