Media Planning Manager

1 day ago


Hanoi Capital Region, Vietnam BCM Venture Integrated | BCM Solutions Full time

Responsibilities:

1. Strategic Planning & Execution (40%)

  • Developing and implementing comprehensive digital strategies aligned with business objectives. This includes defining target audiences, setting goals, and selecting appropriate channels.
  • Keeping up-to-date with the latest digital trends, technologies, and best practices.
  • Potentially involved in content creation, strategy, and distribution across various digital channels.

2. Team Leadership & Management (30%)

  • Leading and mentoring a team of digital marketing professionals, fostering a collaborative and innovative environment.

3. Project Management (30%)

  • Overseeing the planning, execution, and delivery of digital projects, ensuring they are completed on time and within budget.
  • Tracking key performance indicators (KPIs), analyzing data, and making data- driven decisions to optimize campaign performance.
  • Managing the digital marketing budget effectively, allocating resources to maximize impact.
  • Require hands-on experience with website management, Search, social media marketing, email marketing, and other digital marketing tools.

Requirements

  • Several years (often 5-7 years) of experience in digital media planning, buying, or campaign management is usually necessary.
  • Experience working within a media agency is often preferred, as it provides exposure to various digital platforms and campaign strategies.
  • Require certifications related to digital media planning or specific advertising platforms


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