Marketing Excellence Specialist/manager

7 days ago

Thành phố Hồ Chí Minh, Vietnam AstraZeneca Full time

Typical Accountabilities

**1. Launch Excellence**:

- Assist line manager to build & execute launch capabilities development plan for all CFTs related to launch excellence. (Identify insights, analyze internal & external factors, build strategic plan, execute, monitor impact & adjust)
- Monitor Launch process & prepare report to update with senior leader
- Join in community across market which related to launch to identify best practice sharing suitable for Vietnam situation

**2.**Marketing capabilities**
- Assist line manager to build & execute Marketing capability development plan (Identify insights, analyze internal & external factors, build strategic plan, execute, monitor impact & adjust)
- Creates a design and format of different training programs for MKT based on business needs. Develops programs considering global tools and practices

**3.**Strategic planning**
- Roll-out new BSP templates & ensure the new narrative is effectively communicated. Consolidate final approval BSP/BOP of all brands
- Prepare & coordinate internal process for the annual BSP preparation.

**4. I**nternal communication**
- Collaborate with trainer to develop internal communication plan.
- Cultivate enthusiasm and engagement across CFT for new launches & activities from marketing excellence & commercial academy team

**5. Others**
- Manages the budget for development plans & trainings according to corporate demands and schedule

Qualifications, Experience & Skills Requirement

**Education & Experience**
- Bachelor’s degree in Marketing, pharmaceutical, or a related field.
- 5 years of experience in marketing, commercial excellence, communication, capability development, or strategic planning.
- Experience working in cross-functional teams and managing multi-stakeholder projects & Exposure to launch planning or brand strategy development is a strong advantage.

**Skills & Competencies**
- Strong strategic thinking and analytical skills, with the ability to synthesize insights and translate them into actionable plans.
- Excellent project management and organizational skills, with attention to detail and ability to manage multiple priorities.
- Effective communication skills, both written and verbal, with experience in internal communications and content creation.
- High AI adoption is a strong advantage
- Ability to work collaboratively across functions and influence without authority.

**Mindset & Attributes**
- Proactive, self-driven, and solution-oriented.
- Comfortable working in a fast-paced, dynamic environment.
- Strong sense of ownership and accountability.
- Passion for capability building and continuous improvement.

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