Aso Specialist, Publisher Growth

2 weeks ago


Thành phố Hồ Chí Minh, Vietnam AnyMind Group Full time

**We are looking for an experienced ASO Specialist to build and scale our App Store Optimization (ASO) function. You will play a key role in optimizing app visibility, improving conversion rates, and driving organic growth across the App Store and Google Play.**:
**What You Will Do**:

- Be part of a **new ASO team from the ground up**, shaping its strategy and growth.
- Develop and implement ASO strategies to **increase app visibility** and improve conversion rates.
- Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets.
- Analyze app performance data to refine ASO strategies and drive **organic user acquisition**.
- Monitor and report on competitors' ASO strategies and industry trends.
- Work closely with **UAC teams** to align ASO efforts with paid user acquisition campaigns.
- Provide **localized ASO strategies** for different markets and regions.
- Test and implement AI-driven ASO tools for efficiency and scalability.

**Who You Are**:

- **2+ years of experience in ASO** with a proven track record of **successfully improving app rankings** (please provide examples).
- Strong knowledge of **App Store (iOS) and Google Play (Android) algorithms** and ranking factors.
- Proficiency in **keyword research tools** (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai).
- Experience in **A/B testing store assets** and analyzing conversion impact.
- Understanding of **app localization strategies** for different markets.
- Strong analytical skills with experience using **data-driven insights** to optimize ASO efforts.
- Familiarity with **performance marketing and how ASO aligns with paid UA**.
- Ability to work independently in a fast-paced, growth-oriented environment.

Nice to have:

- Experience working with **subscription-based or BPaaS models** in ASO.
- Background in **app monetization strategies** (e.g., ad revenue, in-app purchases).

**Why You Will Love It**:

- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual Leave: 15 days and other leave types
- Private health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in professional, active, international and dynamic environment



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