App Store Optimization Specialist

5 days ago


Ho Chi Minh City, Vietnam Elfie Full time

Ho Chi Minh City

Work Type: Full Time

**ABOUT THE ROLE**

Ready to revolutionize health-self monitoring? As the App Store Optimization Specialist for Elfie, you'll drive organic growth and discoverability of the Elfie app in key markets. Your expertise in ASO, data analysis, and collaboration will optimize app listings, boost keyword rankings, and enhance user engagement. Your efforts support Elfie's global expansion goals and market share growth.

**WHAT WE OFFER**A permanent global contract, with fiercely competitive salary-
- Hybrid working - 3 days in the office and 2 at home (exchange as needed to support personal commitments)-
- Work out of one the most prestigious office building in Ho Chi Minh City-
- Annual holiday entitlement plus national holidays off depending on work location-
- Comprehensive private healthcare coverage from day one for you and your dependents-
- Performance-related discretionary bonus paid twice a year in April and October-
- Brand new Macbook and a budget for additional tech**WHAT YOU WILL DO**Conduct comprehensive analysis of Elfie's app performance, user behavior, and competitive landscape in target markets (Turkey, Egypt, Vietnam, Brazil) with plans for expansion-
- Develop and implement data-driven ASO strategies to improve app visibility, conversion rates, and overall user acquisition-
- Optimize app metadata, including titles, keywords, descriptions, and visuals, to align with user search intent and app store algorithms-
- Monitor and analyze app store rankings, reviews, and user feedback to identify opportunities for continuous improvement-
- Collaborate closely with the Product, User Growth, and International teams to ensure seamless integration of ASO initiatives with broader growth strategies**WHAT YOU WILL NEED**3+ years of experience in app store optimization, with a proven track record of driving successful campaigns-
- Proficiency in English at native or near-native level, written and spoken-
- Demonstrated expertise in leveraging data and analytics to inform ASO strategies and optimize app performance-
- Familiarity with popular ASO tools and technologies- Deep understanding of app store algorithms and ranking factors

**WHY JOIN US?**- Strong and genuinely patient-focused company mission (see below)-
- Truly global start-up with a blend of diverse cultures and background around the world-
- Excellent financial credibility and refreshingly clear future vision-
- Phenomenal growth plans and an excellent company spirit-
- Regular socials events; our football team Elfie FC is taking Saigon by storm-
- Dedicated career pathways and training to support your development-
- Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits**ABOUT ELFIE**
- Check out the Elfie app:
- Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

**WHAT NOW?



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