Business Marketing Communications Lead, Vietnam

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

We are looking for a Business Marketing Communications Lead to join our Vietnam team - someone who is strategic, smart, creative, and a data-driven marketer. This individual should be high-performing, thrive in a fast-paced environment, and enjoy creating and scaling within integrated marketing channels while partnering with our Southeast Asia marketing community. You will be responsible for developing and executing campaigns end-to-end, including identifying target segments, designing the customer journey, establishing tracking mechanisms, and reporting and iterating on results.
This role will report to the Head of Global Business Solutions, SEA.

**Responsibilities**:

- Develop and execute a B2B marketing strategy to articulate TikTok's value proposition to our partners in a simplified manner. Our key partners include brands, media agencies, creative agencies and industry associations
- Develop messaging and impactful collaterals to convey key messages spread across the content calendar including seasonal moments & always-on
- Work closely with sales, PR, product and other cross-functional teams to drive awareness, reach & key KPIs for the B2B marketing programs owned
- Strategize & activate integrated marketing campaigns including partner training, events, PR, advertising, social media and industry partnerships to engage advertisers and media agencies
- Plan and implement the rollout of advanced CRM marketing programs in market
- Budget Management: Manage the B2B marketing budget, ensuring efficient allocation of resources and optimising ROI.
- Performance Metrics: Define, track, and report on key performance indicators (KPIs) related to B2B marketing efforts, adjusting strategies as necessary to achieve targets.
- Lead a team of high performing individuals covering specialisms including B2B marketing, Marketing and Creative Solutions and Content Solutions. The leader should foster a culture of collaboration, innovation, and high performance.
- Efficiently manage team resources, ensuring optimal allocation to meet project timelines and objectives as well as individuals' aspirations.
- Mentor and develop team members through regular feedback, career development conversations, and identifying training opportunities.
- Regularly evaluate team performance, provide constructive feedback and implement strategies for improvement.

**Qualifications**:
Minimum Qualifications
- 5 years of experience in marketing, communications, consulting or business strategy
- 3 years of demonstrated people management experience
- Proven experience developing integrated marketing strategies and executing go-to-market plans
- Excellent communication skills (written & verbal) comfortable with presenting ideas to senior stakeholders in English
- Experience in handling projects end to end in a cross functional environment

Preferred Qualifications
- Experience CRM & B2B Marketing preferred
- Proven experience in media, advertising or technology industries preferred
- Creative, outside-the-box thinker and strategist
- A team player and collaborator, strong relationship-building and leadership skills
- Versatile and dedicated to efficient productivity
- Passion for TikTok marketing, and up for the challenge of building something from the ground up
- Ability to thrive in a rapid, agile, and often ambiguous growth environment
- Understanding of international business and culture

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire