Senior Performance Marketing Specialist
2 weeks ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- Plan, execute, and optimize performance marketing campaigns across **Google Ads, Meta Ads, TikTok Ads, and other digital channels**.
- Manage and allocate budgets effectively to achieve **CAC, CPA, and ROAS targets**.
- Analyze campaign data, generate regular reports, and provide actionable insights to improve performance.
- Conduct **A/B testing**(ad copy, creatives, audience segments, landing pages) to maximize conversion rates.
- Work closely with the **Content Lead and Design team**to iterate on creatives based on performance results.
- Collaborate with **Product and CRM teams**to optimize user journeys and increase retention.
- Stay up to date with industry trends, competitor strategies, and emerging technologies to identify new growth opportunities.
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- ** Competitive salary + performance-based bonus.**:
- A chance to make a direct impact during a **high-growth scale-up phase**.
- A dynamic, data-driven, and innovative work environment.
- Professional development and growth opportunities.
- Collaboration with a talented **Growth, Product, and Data team**.
**Yêu cầu bằng cấp (tối thiểu)**: Cao Đẳng
**Yêu cầu công việc**:
- ** 5+ years of experience**in Digital/Performance Marketing, preferably with high-budget campaigns.
- Hands-on expertise with Google Ads, Meta Ads, TikTok Ads; multi-channel experience is a strong plus.
- Solid understanding of tracking, attribution, and analytics tools (**GA4, GTM, Appsflyer, Mixpanel, etc.**).
- Strong analytical skills; proficiency with Excel, SQL, or BI tools is a plus.
- Proven experience in **retargeting, funnel optimization, and growth marketing strategies**.
- Data-driven decision maker, able to react quickly in a fast-paced environment.
- Excellent communication and cross-functional collaboration skills.
- Industry experience in **E-commerce, Marketplace, Healthtech, or On-demand services**is a strong advantage.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Digital Marketing,Marketing,Truyền Thông/PR/Quảng Cáo
Cao Đẳng
5 - 7 năm
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