Hcm] Senior Marketing Specialist

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Garena Full time

Ho Chi Minh City Game Operations Experienced (Individual Contributor)

**Unleash the Power: Join Our Game Marketing Team**

**About Us**

At Garena, we’re not just making games; we’re creating immersive experiences that captivate millions of players around the globe. Our **Game Team**is a dynamic mix of creative minds, game wizards, and data gurus dedicated to pushing the boundaries of the gaming world.

**Job Description**:
**Your Mission**

As a **Senior Marketing Specialist**in our Game Team, you'll be responsible for developing innovative marketing plans, creating engaging content and analyzing performance metrics to elevate our brand presence in the gaming community.

**Your Quest**
- **IMC Planning**:Propose targets, develop and implement IMC (Integrated Marketing Communications) plans and campaigns, including the IMC component of product launching in alignment with key business priorities, brand & customer needs, and work with the Product team, KOLs, and Community team to deliver the results.
- **IMC Execution**:Execute or manage the execution elements of the optimal IMC mix including content marketing (Generate ideas, do execution, optimize & report on: website, copywriting, art direction, video production (3D, MV, short film, iTVC, influencers activities. Leveraging content in different ways on various social media channels.
- **Campaign Management**:Responsible for product and campaign awareness, user reach & engagement metrics on social media platforms (such as viewership,and engagement), managing all brand’s media channels. Make sure the campaign is on time and within budget.
- **Manage and cultivate a relationship with a third-party**organization that is relevant for Garena's marketing and publishing effort.

Job Requirements

**Your Stats**
- **Experience**:Minimum 3 years in **end-to-end Marketing project management**with extensive experience in digital campaign marketing
- **Qualifications**:Bachelor's degree or equivalent practical experience, coupled with a portfolio showcasing your past projects. Previous **working experience in Gaming & Tech industry is a plus**.
- Adept in formulating ideas and plans into meticulous, structured documents for proposals, reporting, and presenting to key stakeholders.
- Proven content production experience in **Gaming content or Communication content**(key content such as commercial video, website/ microsite, CGI video, iTVC, MV...)
- Able to thrive in a fast-paced, dynamic environment, deliver under pressure and adapt to constantly changing priorities.Fluent in Vietnamese and English

**Why Join Us?**
- **Impactful & Challenging Work**:Join a dynamic environment where your contributions can shape the gaming experiences of millions.
- **Opportunities for Growth**:Embark on a journey of personal and professional development across various business teams.
- **Vibrant Culture**:Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
- **Autonomy**:Take charge of your projects and make your mark on the gaming industry.
- **Competitive Package**:Enjoy competitive salaries, modern facilities, office perks, and medical benefits.

**APPLICATION FORM GUIDANCE**:
**1. Your CV**

**2. Your Portfolio**:

- _It's not necessary to be a website, you can simply make a word/a doc/an excel/a pdf/a PPT/a showreel... _
- _We are expecting to know about your significant projects, your roles and impacts in those projects along with those projects' results in this Portfolio _

**Ready to Play?

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