Senior Marketing Specialist
6 days ago
We are looking for a Senior Brand Marketing Specialist to lead brand building efforts for Choi Ngay - a multi-game portal available on both mobile and web. You will be responsible for growing our brand presence across major platforms such as Facebook, TikTok, and Discord, while also building and nurturing a strong user community across in-app channels, social media, and communication platforms. This role requires strategic thinking, creative storytelling, and strong community empathy to bring the brand closer to our players
**Key Responsibilities**
- Develop and execute the brand strategy for Choi Ngay across social platforms and community touchpoints.
- Manage and grow official channels including Facebook, TikTok, Discord, and others.
- Work closely with product and UA teams to ensure consistent brand messaging and support user growth goals.
- Lead the planning and execution of branding campaigns, community events, and engagement initiatives.
- Build and moderate active communities on Facebook groups, Discord servers, and in-app chat spaces.
- Monitor brand sentiment, user feedback, and engagement data to continuously improve strategy.
- Identify and collaborate with relevant KOLs, streamers, and creators to boost brand awareness.
**Yêu cầu**:
- 3+ years of experience in brand marketing, preferably in gaming, entertainment, or digital platforms.
- Proven track record in community building and engagement across multiple social channels.
- Strong understanding of Gen Z and mobile gamer behavior in Vietnam.
- Strategic mindset with creative storytelling ability and campaign planning skills.
- Excellent communication and teamwork skills, with the ability to work cross-functionally.
- Familiarity with social analytics tools (Facebook Insights, TikTok Analytics, Discord Insights, etc.).
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