Digital & CRM Specialist

3 months ago

Ho Chi Minh City, Vietnam Viet Thai International Careers - VTI Group Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Job Summary:

- This position that develop and execute the online Marketing activities to optimize ads performance, enhance website performance, and manage our CRM strategies.
- A highly analytical and results-driven professional with a deep understanding of digital marketing techniques

Key Accountabilities:
ADS PERFORMANCE:

- Develop and execute data-driven digital advertising activities/ projects across various platforms, including Social Ads and other relevant channels.
- Monitor and analyze ad campaigns' performance, identifying areas for improvement and implementing optimization activities/ projects.
- Utilize advanced analytics tools to track key performance metrics, ROI, and customer acquisition costs.
- Collaborate with the creative team to ensure ad creatives are aligned with brand messaging and resonate with the target audience.
- Stay updated on industry trends and emerging advertising platforms to recommend innovative strategies.

WEBSITE PERFORMANCE:

- Monitor and analyze website traffic, user behavior, and conversion rates, using insights to make informed recommendations for website enhancements.
- Work closely with the web development team to implement technical SEO best practices and ensure website functionality.
- Analyze website analytics data to identify trends, customer behavior, and opportunities for website enhancements.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
- Implement and manage CRM systems to track and analyze customer behavior and preferences.
- Create and segment customer lists for targeted marketing campaigns.
- Develop and implement personalized customer journeys to enhance brand loyalty.

DATA ANALYSIS:

- Utilize data analytics and reporting tools to track, analyze, and report on the effectiveness of digital and CRM initiatives.
- Provide insights and recommendations to enhance campaign performance and customer engagement.
- Collaborate with other teams to ensure data accuracy and integrity for CRM initiatives.

Budget Management:

- Manage and allocate budgets effectively to optimize campaign performance while maintaining cost efficiency.
- Monitor spending, report on financial performance, and make recommendations for budget adjustments.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Having chances to get attractive company bonus every month/year
- Company trip once a year + Joining party
- Salary and position is reviewed 1 time a year
- Bonus by individual ability and company’s performance.
- Social insurance, health insurance, unemployment insurance and other benefits
- Dynamic and sociable working environment.

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:
**Education**:

- Bachelor's degree in Digital Marketing, Business, or a related field.

**Experience**:

- 4+ years of experience working with proven experience in digital marketing and CRM, preferably in the fashion industry.

Work related skills:

- Proficiency with marketing automation tools and CRM software
- Experience with Ads platforms, Google Analytics, SEO/SEM optimizing tools
- Strong analytical and data interpretation skills.

Soft skills
- Exceptional project management and organizational abilities.
- Excellent written and verbal communication skills.
- Detail-oriented and results-driven mindset.
- Teamwork oriented

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: CNTT - Phần Mềm,Data Analytics,Digital Marketing,Quảng Cáo/Marketing

Đại Học
Không yêu cầu

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