Digital Loyalty

3 weeks ago


Ho Chi Minh City, Vietnam Unilever Full time

**Digital Loyalty - Promotion Planning & Execution**
- Design a digital loyalty promotion scheme for DT on store level J2BD & collaborate with CSP for customized BU/CAT loyalty missions _
- Plan for monthly mechanics & budget for e-loyalty to deliver business growth opportunities
- Execute e-loyalty scheme across promotion systems & processes (scheme creation, budget allocation, mechanic announcement etc ) - (LE platform as normal promotion process
- Work with IT for system execution & set up to ensure smooth operation (B2B app, Vxceed, Capillary platform)
- Monitor performance of outlet group by channel/by outlet selection & manage budget used within allowed framework.
- Create monthly e-loyalty evaluations of effectiveness & impact à improvement for the following cycle.
- Working Sessions with Sales team for performance evaluation and discussing outlets expansion & optimization to improve promotion effectiveness
- Co-create with CSP for the customization of the e-Loyalty campaigns to serve Category J2BD - fully from planning to execution cycle

**Customer Relationship Marketing (CRM)**
- Develop & manage strong brand-retailer relationships to build retention & loyalty & unlock sustainable growth_
- Develop CRM’s strategy based on data analytics across the retailer life cycl
- Plan & execute yearly CRM activities such as Tết, special/thematic occasion
- Develop & execute always-on CRM activities (e.g: retailers’ birthdays, rank upgradation etc..)

**Job Requirements**:

- Minimum 3 to 4 years relevant Trade Category Management or Customer Marketing for DT (GT).- Two years of relevant Field Sales/ General Trade experience is preferable- Good project management, proactivity & high sense of ownership to independently lead the workstream Strong numbers & data skills.



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