CRM&digital Manager

1 week ago

Ho Chi Minh City, Vietnam Sony Electronics Full time

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

Customer Relationship Management (CRM) and Digital Manager
- We are looking for a meticulous and accountable team leader who will lead the Digital Transformation of Sony Vietnam brand throughout managing the overall CRM and Digital Media strategy, the planning and implementation of CRM and Digital Media initiatives for all Sony Vietnam product categories to maximize customer lifetime value & sales._
- You will work with our regional CRM to plan, deploy customer segments and customer journeys into the Customer Data Platform (CDP) and Marketing automation tools to deliver superior customer engagement and business results._

What you will be doing
- Collaborate with Marketing teams, Digital Marketing teams to strategize, plan and implement CRM and Digital Media activities for all categories to maximize lifetime value and support to achieve business goals.
- Use Customer Dashboards to set targets for new and retained customers growth and lifetime value. Actively review results and recommend actions to achieve lifetime value goals.
- Manage Treasure Data (CDP) to create customer segments based on behaviour understanding
- Manage Salesforce to create customer journeys and A/B test to maximize sales goals. Own the full EDM process.
- Manage Power BI to run analysis of customer behaviours and provide those insights to the respective PICs to make decisions on future sales campaigns, media optimization, website contents, EDM contents, etc. to maximize sales conversion.
- Oversees My Sony program to grow members from MKT’s side. Share the My Sony registration KPIs with D2C Team.
- Constantly evaluate CRM performance and actively look into opportunities to achieve customer loyalty targets.
- Deploy the loyalty program. Responsible for the Loyalty KPIs and measurement.
- Manage the Media agency, from planning to implementation and reporting, to ensure KPI achievement with high cost efficiency and ROAS
- Provide consultancy on media budget, target audiences, channels, and contents to Marcom PICs to maximize product awareness, enhance consideration and grow conversion rate.
- Keep abreast of the latest digital trends, touchpoints, and tools to ignite digital initiatives for Marcom team.

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