Specialist, Digital Marketing
3 weeks ago
**The opportunity**:
This role manages digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard.
**Position Responsibilities**:
**Manage and Optimize CRM Systems with Data-Driven Insights**
- This role requires an in-depth understanding of CRM (preferably Salesforce) management to effectively organize and interpret data to enhance the lead acquisition process across various departments.
- Responsible for designing and streamlining data flows from digital touchpoints, such as websites and social media pages, directly into the CRM to ensure both accuracy and efficiency.
- Evaluate and report continually on the performance of digital campaigns and CRM data to help optimize strategies and improve outcomes.
- Proactively provide recommendations for CRM adjustments based on data trends and analyses to maximize usability and effectiveness tailored to different user needs within the company.
**Consolidate and Enhance Reporting Dashboards**
- Tasked with the development and maintenance of comprehensive reporting dashboards using tools like Power BI and Looker to derive actionable insights.
- Must understand data modeling and automation to facilitate efficient reporting and insights extraction.
- Requires a thorough knowledge of tracking models and technical requirements necessary for precise data tracking across various platforms.
- Responsible for troubleshooting web analytics implementations and effectively communicating tracking and data requirements to the development team to ensure data integrity and coherence.
**Manage Digital Assets To Maximize Performance**
- Perform general website management including site maintenance to optimize SEO performance and coordinate with various teams to update content, style, and layout.
- Manage YouTube and Facebook channels by providing technical support and managing access permissions.
- Google My Business management includes updating stakeholders with location information and cleaning up inaccurate data on Google Maps.
**Digital Marketing Performance and Partner Collaboration**
- Lead the planning and execution of digital marketing strategies, ensuring effective collaboration with partners and stakeholders for successful campaign deployment.
- Manage search marketing through Google Ads and coordinate with partners on campaign planning, execution, and performance reporting.
- Formulate SEO strategies for websites and campaign pages to boost organic traffic and manage various advertising platforms to enhance lead generation.
- Expertly handle Facebook ads and tools to collaborate with partners in delivering effective campaigns.
- Oversee affiliate vendor relationships, including negotiation and onboarding, to generate and explore new lead opportunities.
**What motivates you?**
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.
**What we are looking for**
- University degree in Digital Technology, Data Analytics, Business, or a related field.
- At least 5 years of relevant experience in digital marketing.
- Proficiency in managing CRM systems, particularly Salesforce.
- Possessing a strong familiarity with SEO best practices and paid media optimization across platforms such as Facebook and Google will be considered a significant advantage.
- Proven ability to manage multiple priorities and adapt to changing environments.
- Competence in Adobe Experience Manager or similar content management systems, and data analysis tools like Power BI or Looker.
**What can we offer you?**
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.Professional development and leadership opportunities.
**Our commitment to you**
- Values-first culture
We lead with our Values every day and bring them to life together.
- Boundless opportunity
We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.
**About Manulife and John Hancock**
**Manulife is an Equal Opportunity Employer**
**Working Arrangement**
In Office
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