Creator & Content Specialist - Travel & Personal

4 weeks ago

Ho Chi Minh City, Vietnam ByteDance Full time

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

About Lemon8

**Responsibilities**:

- What is Personal Development content (PD): including but not limited to study tips, career tips, relationship, money hack, productivity, reading.
- Identify, onboard and closely manage suitable creators to drive the growth of the Travel & Personal Development vertical, develop strategies for improving content quality and performance
- Track and analyze the performance of on-hand creators through data-driven insights including but not limited to community size, active rate, content quality, product adoption, content views, and audience growth
- Coach and guide creators on how to edit posts (photo/video) to improve platform content quality and create external facing graphics/visuals when needed and relationships with the creators in order to develop and scale creator partnership programs for Lemon8.
- Travel & Personal Development topics and campaign planning; Create the trend and work with creators to make it viral
- Conduct market research and analyze industry trends to help shape the approach to content and creator strategy; continuously explore the younger generation's content preference, acquire university students and improve their retention.
- Min. 1 year of experience in travel/PD-related work, including social media/MCNs/creators community;
- Having a good connection with travel/PD KOLs, has an eye for good potential creators; If you are a travel/PD creator, that would be a plus
- A working knowledge of social media channels including Instagram, TikTok, FB groups
- Has excellent organizational skills, pays close attention to detail, and is able to independently manage multiple tasks
- Good content sense and sensitivity to trends
- Proficiency in English is a must

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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