Country Brand Lead

4 weeks ago

Ho Chi Minh City, Vietnam Pfizer Full time

ROLE SUMMARY

Country Brand Lead (CBL) will have responsibility over well-established portfolio and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL for will report to the Category Lead.

**Responsibilities**:

- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end.
- Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance.
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the revenue and DME forecasts and accurate tracking and monitoring

ROLE RESPONSIBILITIES

Accountable
- Brand Plan: Develop brand plan and review brand strategies with key stakeholders
- Campaign Development: Select best fitting modules for country needs
- Promotion Meetings: Manage compliance review of materials
- Develop category Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting for portfolios

QUALIFICATIONS
- 5-10 years of pharmaceutical experience includes sales and marketing, and minimum 2 years in marketing experience, strong experiences in established brands, with broad coverage in both channels: hospital, pharmacies, tender and non tender/ Out of pocket segments.
- Bachelor’s Degree; master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams
- Marketing, Customer and Competitor Insight
- Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
- Marketing Execution
- Track record of appropriate risk taking
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation, and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization -among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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