Brand Manager, Fem

3 weeks ago


Ho Chi Minh City, Vietnam Kimberly-Clark Full time

**Your Job**:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

Due to internal move, In your role as **Brand Manager**, you’ll help us deliver better care for billions of people around the world.

**About Us**:
People have looked to **Kimberly-Clark** brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
- Kimberly-Clark proudly leads the way in providing better care for a better world. _

**Led by Purpose. Driven by You.**

**Position Purpose**

The Brand Manager is primarily responsible for the execution and review of Brand Marketing strategies and programs for multiple brands and GBAs that will:

- Develop and grow brand equity and market share.
- Deliver category business objectives through the creation of demand at Point-of-Purchase.

This position reports to the Marketing Manager and has 1-3 direct reports.

**Expectations**

**Business Objective Delivery**
- Financial Targets - Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
- Market Share Targets - Determine and deliver market share targets for individual brands.

**Brand & Consumer Interface**
- Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources.
- Brand Equity - Deliver Brand Equity targets in line with the BOP.
- Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps and provide inputs to the Sector Team on regional projects.
- Communication Strategy - Execute and review the local communication strategy to support the BOP and provide inputs to the Sector Team for the regional communication strategy.
- Media Strategy, Planning and Execution - Develop and manage the execution of Brand media strategies with the Media Agency.
- Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
- Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
- Advertising & Consumer Promotion Budget - Manage Advertising and Consumer Promotion Budget for assigned brands.
- Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.

**Product**
- Product Development - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.
- SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
- Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.
- Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
- Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

**Qualifications/Education/Experience Required**
- A minimum of bachelor’s degree preferably in Business Management/Marketing, and at least 4 years’ exposure to brand marketing in the FMCG industry.
- Experience in a management position (i.e. handling a portfolio of brands or customers of magnitude) is preferred.
- He/she should have good knowledge of brand development and consumer goods industry dynamics
- Fluently in English & Vietnamese communication.

**About You**:
You’re driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience


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