Assistant Manager, Omni Channel

6 days ago

Ho Chi Minh City, Vietnam Adidas Full time

A - Purpose, Missions:
- Alignment and implementation of all SEA product and brand initiatives at the country/customer level. 360 delivery of SP / SS packages and initiatives in conjunction with marketing/sales and planning functions. Ensures Sales / Brand excellence at customer’s POP for adidas Performance / Style - Improve sell-through at key accounts. Assistance in the delivery of country sales in meetings.- B - Accountabilities: To be performed in alignment with global and SEA guidelines)- Primary
- Execute the category financial targets
- Align and execute the category financial targets for the country as per SEA guidelines in terms of net sales, margins, sell-through, stock turn, market share
- Align the category forecasting process in co-operation with the local Sales, and local planning, in line with the SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
- Align and adhere to the SEA range including fixed retail launch and RRP / Margin strategies (synchronize with market specificities as needed)
- Excellence in the Execution of 360 Packages at the Market Level
- Align the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on SEA direction.
- Coach, support and give guidance to the trade on brand concepts SP/SS
- Coordinate and execute a competitive, customized Marketing Plan for the defined Key Accounts referring to the given budgets (SWB)
- Ensure the execution of the accounts sell-out plans (end-to-end responsibility) in conjunction with pertinent sales and marketing functions.
- Review and report on implemented TM activities (KPI‘s / ROI) performance
- Coordinate with sales to deliver key concepts at the customer level and win shelf space.
- Actively Support sell-in and key account pre-line meetings
- Based on initial range and sell-in package alignment from the SEA Category Management team actively support sales to deliver key account pre-line meetings, analyze and summarize their feedback for input back to the SEA
- Support trade meeting preparation by finalizing range channel segmentation guidelines sell-in package presentations, and catalogs.
- Monitor regular compliance with the set range distribution channel guidelines.
- Support the delivery of category product range internally and externally (to key retailers)Campaign driven
- Lead full campaign process to ensure campaigns are planned & executed properly to deliver high sell through performance. In-depth understanding of consumers and competitors
- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
- Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issuesTeam & Self Development
- Systematically and permanently conducts an evaluation to develop the performance and potential of subordinates.
- Secondary
- In Country Sample management process.
- C - Competencies:
- Group Competencies:

- Manage Business, Processes, and Projects
- Business Acumen
- Result Orientation
- Influence Others
- Analysis and Problem Solving- Functional Competencies:
- Planning and Organizing
- Manage Relationships and Diversity
- Learning and Self Development
- Project management skills
- D - Professional Background/ Experience:
- Functional: At least 2 years of marketing management experience with a recognized top tier brand, with at least 1-2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel on a regular basis.- E - Education:
- Degree in Business/Marketing Management- F - IT skills:
- Outlook: Intermediate
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
- G - Language skills:
- English: Advanced
Local Language: FluentAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRE

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