Head of Marketing

2 months ago


Thành phố Hồ Chí Minh, Vietnam The Imperial Hotel & Residences Full time

**Hạn nộp**: 30/10/2024 Mức lương: Thỏa thuận
Nộp hồ sơ ứng tuyển
THÔNG TIN CƠ BẢN
Số lượng
1
Nơi làm việc
Quận Thủ Đức - TP HCM
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ Resort/ Khu Du lịch
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Giám đốc, phó giám đốc Bộ phận/ Trưởng phòng/ Tổ trưởng
Cập nhật
07/10/2024 09:52
MÔ TẢ CÔNG VIỆC
**Job Summary**:
**Key Responsibilities**:
**1. Marketing Strategy Development**:

- Conduct market research and analysis to identify opportunities and trends that align with the group's business objectives.
- Develop and implement comprehensive marketing strategies to increase brand awareness, customer engagement, and revenue growth across all business units.

**2. Brand Management**:

- Ensure consistent branding across all business units, including The Imperial, Imperial International Hospitality Management College, Premium Health Care, and Imperial Delicacies.
- Develop and maintain a strong brand identity that reflects the group's values and mission.

**3. Marketing Communications**:

- Develop and execute marketing campaigns to promote each business unit, including advertising, digital marketing, social media, public relations, and event marketing.

**4. Digital Marketing**:

- Develop and implement digital marketing strategies to increase online visibility, engagement, and conversions.
- Manage social media presence across all platforms and ensure consistent messaging.

**5. Marketing Analytics**:

- Track and analyze marketing performance using key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates.
- Provide data-driven insights to inform marketing decisions and optimize campaigns.

**6. Collaboration with Departments**:

- Work closely with Sales, Operations, and other departments to ensure alignment and effective execution of marketing strategies.

**7. Budget Management**:

- Manage a significant marketing budget to achieve business objectives.
- Ensure cost-effective allocation of resources to maximize ROI.

**8. Team Leadership**:

- Lead a team of marketers across multiple disciplines (e.g., digital marketing, events, public relations).
- Mentor and develop team members to achieve individual and team goals.

QUYỀN LỢI ĐƯỢC HƯỞNG
Competitive salary package
Opportunity to lead a diverse range of business units
Collaborative and dynamic work environment
Professional development opportunities
YÊU CẦU CÔNG VIỆC
- Bachelor's degree in Marketing or related field.
- At least 10 years of experience in marketing management, preferably in the hospitality or service industry.
- Proven track record of developing and executing successful marketing campaigns that drive results.
- Strong understanding of digital marketing platforms and analytics tools.
- Excellent communication, project management, and leadership skills.
- Ability to work in a fast-paced environment with multiple priorities

**Nice to Have**:

- MBA or advanced degree in Marketing or related field.
- Experience working with luxury brands or high-end hospitality companies.
- Familiarity with Southeast Asian markets or cultures.

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