Regional Head of Digital Marketing
1 month ago
**Our Journey**
ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.
As the Regional Head of Digital Marketing, you will be responsible for leading and managing a team to develop, execute and rollout comprehensive media and content strategies across the ShopBack group. You will play a pivotal role in driving brand awareness, customer acquisition, and engagement through paid advertising, content marketing, social media, and influencer partnerships. You are someone who is experienced in ad automation and streamlining operations.
**Your Adventure Ahead**:
- Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.
- Lead a team of around 4 - 7 marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
- Oversee the planning, execution, and optimization of paid advertising campaigns across digital channels, including PPC, display advertising, and social media advertising.
- Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.
- Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.
- Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.
- Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.
- Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.
- Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.
**Essentials to Succeed**:
- Bachelor’s degree in marketing, business administration, or related field; MBA or advanced degree preferred.
- At least 8 - 12 years of experience in online marketing, social media management, or related roles, with demonstrated success in developing and executing comprehensive marketing strategies.
- Proven experience in managing and leading a team, with strong leadership, communication, and interpersonal skills.
- Deep understanding of digital marketing channels and platforms, including paid advertising, content marketing, social media, and influencer marketing.
- Strong analytical skills with the ability to interpret data, analyze performance metrics, and make data-driven decisions. Must demonstrate an understanding of data schemas, attribution modelling and data integrations.
- Creative thinker with a passion for innovation and staying ahead of industry trends and best practices.
- Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Experience working in the loyalty and rewards industry or related sectors is a plus.
**ShopBackers' DNA**
**Grit - **We tackle all challenges head-on, working together to solve problems and achieve success.
**Hunger**:
- We value hard work, and having relentless drive.
**Speed - **We move fast and have a bias for action, all to deliver maximum impact.
**Impact - **We focus on results, always aiming for the best possible outcomes and timelines.
**Growth -** We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
**Exclusively for ShopBackers**
**Career progression paths** and opportunities to take on greater challenges that help you realise your ambitions.
**Be part of a winning team **on a journey to global scale.
**Competitive compensation** based on your performance.
**Candid, open, and collaborative culture** where feedback is valued, for everyone to grow and improve every day.
**Work-From-Anywhere benefit **to enable you to thrive personally and professionally.
**Flow Day Thursday **(1-day a week, optional to work from home or office)
-
Head of Marketing Solutions
3 months ago
Thành phố Hồ Chí Minh, Vietnam Intrepid Full time**About Us** Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key...
-
Digital Performance Marketing Specialist
6 months ago
Ho Chi Minh City, Vietnam Norbreeze Group Full time**ABOUT COCOMI** COCOMI (Formerly Norbreeze Timepieces) was established in 2004 and is a leading accessible luxury Watch and Jewellery Distributor in Southeast Asia. COCOMI operates more than 20 stores (direct and indirect) in Singapore & Malaysia. Further, the company manages all sales channels, such as wholesale, ecommerce, and travel retailers, and is an...
-
Regional Marketing Executive, Southeast Asia
2 months ago
Thành phố Hồ Chí Minh, Vietnam Nord Anglia Education Full time**Date**:21 Oct 2024**Location**:Ho Chi Minh City, VN**Job ID**:3890**School**:Regional Office (South East Asia)**Company**:Nord Anglia Education- Job Purpose - As an member of the Regional Marketing, Admissions and Communications (MAC) team, you’ll contribute to the development, execution and tracking of integrated marketing strategies designed to enhance...
-
Digital Marketing Specialist
1 month ago
Thành phố Hồ Chí Minh, Vietnam 69 Sports Marketing Company Limited Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) Digital Marketing Specialist - Football App - Develop, implement and manage marketing campaigns to promote the app, focusing on app store optimization (ASO), user acquisition and retention strategies. - Enhance visibility and conversion rates on app stores by optimizing titles, keywords,...
-
Head of Innovation and Research Partnerships
2 months ago
Thành phố Hồ Chí Minh, Vietnam Kyanon Digital Full timeKyanon Digital is a Vietnam-based tech powerhouse. We deliver world-class solutions to clients across the globe. At Kyanon Digital, we offer end-to-end solutions that encompass every facet of the digital landscape. With the slogan: “Digital Impact that Matters”, this has guided our team of over 300 employees for over 12 years, creating many positive...
-
Digital Marketing Specialist
1 week ago
Thành phố Hồ Chí Minh, Vietnam The American University of Science (AUS) Full time**The American University of Science (AUS)** đang tuyển dụng vị trí **Digital Marketing Specialist** với các thông tin như sau: **Mô tả công việc**: - Đảm bảo hoàn thành các mục tiêu liên quan đến độ phủ, nhận diện thương hiệu, hiệu quả của các chiến dịch digital marketin, quản lý ngân sách...
-
Product Marketing Manager, Stt
2 months ago
Thành phố Hồ Chí Minh, Vietnam VNG Full timeST Telemedia Global Data Centres (STT GDC) is one of the fastest-growing data centre providers globally, headquartered in Singapore. Since 2014, the company has grown rapidly organically and through investments in market-leading businesses such as GDS and VIRTUS Data Centres, with over 170 data centres across nine markets. Led by an experienced team, STT...
-
Head of Growth Marketing
2 months ago
Thành phố Hồ Chí Minh, Vietnam Elfie Full time**WE PROVIDE FULL RELOCATION SUPPORT TO SINGAPORE FOR THIS ROLE** **ABOUT THE ROLE**: Ready to revolutionize user growth in the healthcare tech industry? Join us at Elfie as the mastermind behind our global user acquisition, engagement, and retention strategies! As the Head of Growth Marketing, you'll lead a newly established team in performance marketing,...
-
Head of Live
5 days ago
Thành phố Hồ Chí Minh, Vietnam Intrepid Full time**About Us** Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key...
-
Associate Marketing
2 months ago
Thành phố Hồ Chí Minh, Vietnam Shopee Full timeDepartment Marketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition...
-
Personal Assistant to Head of Marketing
1 month ago
Thành phố Hồ Chí Minh, Vietnam Công Ty Tnhh Xuất Nhập Khẩu Bonario Việt Nam Full time**Key Responsibilities**: 1. **Comprehensive Administrative Support**: - Manage the Head of Marketing’s calendar, including scheduling across marketing, project management, and content creation commitments. - Prepare documents, presentations, and reports for meetings across Bonario, Ordinaire, and the home decor content channel. 2. **Project...
-
Head of Marketing
6 months ago
Ho Chi Minh City, Vietnam The Collective Managment Partners Full time**Head of Marketing (Co-founder role)** About Us: We are a decentralized consulting firm specializing in digital transformation services. Our mission is to create an exceptional working environment for digital nomads while delivering outstanding results for our clients. If you share our vision of redefining the concept of a "working environment" and are...
-
Trợ Lý Head of Marketing
1 month ago
Thành phố Hồ Chí Minh, Vietnam Digisource Full timeSalary **2,000 - 2,200 USD** Job DescriptionKhách hàng của DigiSource là Seatincom - công ty chuyên về các dịch vụ Marketing **1. Lập kế hoạch Marketing & Ngân sách**: - Hỗ trợ Head Marketing trong việc xây dựng và thực hiện kế hoạch marketing và ngân sách marketing. - Theo dõi tiến độ thực hiện và...
-
Regional Head of Compliance, Asean
6 months ago
Ho Chi Minh City, Vietnam Siemens Full timeWe know that a business only thrives if our people are thriving. That’s why we always put our people first. Our global and diverse team would be happy to support you and challenge you to grow in many ways. You will act in a combined role as Head of Compliance for the ASEAN Region, as well as Compliance Officer for Vietnam and Singapore, and can be based...
-
Digital Marketing Executive
4 weeks ago
Thành phố Hồ Chí Minh, Vietnam HAN GROUP Full time**ABOUT HAN GROUP**: At Hoang An Nhien, we are on a mission to lead a great lifestyle in Southeast Asia. As a leader in the nightlife industry in Vietnam with over 4,000 people, we are well on our way to achieving our vision of becoming the leading lifestyle company in the region. Hoang An Nhien is developing into an ecosystem including nightlife, F&B,...
-
Digital Marketing Manager
2 months ago
Thành phố Hồ Chí Minh, Vietnam VinaCapital Full time**Main duties**: - Marketing Strategy Development: - Work with Head of Marketing to develop and execute a comprehensive marketing strategy to promote investment products and raise funds for the company, targeting both local and international markets. - Campaign Management: - Develop and implement marketing campaigns to launch new funds or services locally...
-
Trợ Lý Head of Marketing
2 months ago
Thành phố Hồ Chí Minh, Vietnam Digisource Full timeSalary**2,000 - 2,200 USD**Job DescriptionKhách hàng của DigiSource là Seatincom - công ty chuyên về các dịch vụ Marketing **1. Lập kế hoạch Marketing & Ngân sách**: - Hỗ trợ Head Marketing trong việc xây dựng và thực hiện kế hoạch marketing và ngân sách marketing. - Theo dõi tiến độ thực hiện và đảm...
-
Digital Marketing Coordinator
3 months ago
Thành phố Hồ Chí Minh, Vietnam Crimson Education Full timeWant to revolutionize the future of education and do meaningful work that transforms future generations’ lives? New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that...
-
Marketing Communications and Digital Specialist
8 months ago
Ho Chi Minh City, Vietnam NavigosSearch Full time**What We Can Offer**: BASIC FUNCTIONS Reporting to the Head of Marketing, K&B Vietnam, he or she is responsible for for the execution of trade marketing activities. Assist in planning tasks and implement programs for Vietnam markets. SPECIFIC RESPONSIBILITIES Market Intelligence Conduct Market research, analyze & action plan for Vietnam and regional...
-
Head of Marketing Assistant
1 month ago
Thành phố Hồ Chí Minh, Vietnam Digisource Full time**About my client**: DigiSource's client is Best Asian Marketing a company with a Head office in Kuala Lumpur and other offices in Bangkok, Phnom Penh, Manila. - Support the Head of Marketing in developing and implementing strategic marketing plans, budgets, and long-term goals. - Oversee departmental operations and facilitate the growth and development of...