Marketing Communications and Digital Specialist

3 months ago

Ho Chi Minh City, Vietnam NavigosSearch Full time

**What We Can Offer**:
BASIC FUNCTIONS
Reporting to the Head of Marketing, K&B Vietnam, he or she is responsible for for the execution of trade marketing activities. Assist in planning tasks and implement programs for Vietnam markets.
SPECIFIC RESPONSIBILITIES

Market Intelligence
Conduct Market research, analyze & action plan for Vietnam and regional marketing team
Coordinate with agencies to have regular reports on media and consumer trends; Manage tracking on competitors’ marcom activities
Share reports to the management team & internal team for future plans or initiatives
Digital & PR
Assist Head of Marketing, Vietnam to manage & tracking Marcom budget, both ATL and BTL
Develop & implement Integrated Marketing Communication plan to achieve business goals & increase share of voice
Design an effective creative and media brief that enables agencies to come up with a strong and insightful proposal
Develop KPIs and in charge of KPIs tracking for all campaigns and media channels
Manage creative and media agency in terms of SOW and budget. Ensure high-quality deliverables that are consistent with communication goal. Cooperate with agencies for the solution in case off-track
Oversee and manage Marcom activities, ensure a cost-effective investment & increase ROI
Ensure optimized maximum the effectiveness of Marcom execution
Play the role of internal expert for digital marketing; including website, social media, SEM, SEO etc
Manage content calendar and the production of creative assets, if needed, to use across media channels

Trade Promotion Management
Coordinate with Retail sales & Distributor to develop & implement quarterly Promotion programs
Run Marcom programs to support & push sales for Retail promotions
Coordinate with Retail Sales/ Product Marketing/ Showroom designer on all showroom matters such as showroom image upgrade project, new product roll-out, new POP etc
Provide daily marketing supports to Vietnam distributors
Liaise with Sales team & Regional team to import & locally produce Selling tools & Literatures to support Sales force
Assist Head of Marketing in planning & organizing Trade events/ Showroom opening events etc

RELATIONSHIPS AND CONTACTS
Supervisory Relationships:
Direct report to the Head of Marketing, K&B Vietnam
Organization Relationships:
Frequent contacts with the marketing team members from Vietnam, SEA and Asia Pacific for material sharing
Frequent contact with Kohler Vietnam Sales team members for task coordination
External Business Relationships:
Frequent contact with distributors, printers for literature design and printing, contractors, and and other vendors
Frequent contact with event agencies, media partners for the implementation of activites and publication

**Job Requirements**:
Experienced working with sanitary/ building material products
With a minimum two years’ relevant working in Marketing
Ability to work under pressure and to deadlines
Good attention to detail and accuracy
Good spoken and written English, Chinese (Mandarin) language skills
Strong communication, interpersonal and presentation skills

**Job Locations**:

- Ho Chi Minh

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