Digital Assistant Manager
4 weeks ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
A. PAID MEDIA: Excellent Executions to drive Effectiveness & Efficiency
- Strategy: Support Media Lead to build up Integrated Media strategies across brands & categories
- Reporting: Set clear media KPIs & guidelines to monitor campaign performance. Be the key contact point to support Brand teams in analyzing data & pulling insights from media reports.
- Optimization & Data: Proactively monitor and propose solutions to optimize & achieve KPIs across channels
- Innovation & Partnership: Explore potential initiatives, innovations, partnerships & data-driven solutions to deliver brands’ short-term goals & long-term ambition to be Leading Digital brands
- Integrated Media: Work with Media partners to update frequently on the Market landscape, competitors & best practices.
B. DIGITAL QUOTIENT (DQ) FRAMEWORK
- Measurement: Continuously monitor and learn best practices to propose adjustments (if any) for better data accuracy, tracking tools & reports
- Reporting: Be the go-to person to understand Quarterly & Monthly Reports, support brand & e-commerce teams understand DQ framework, metrics, and practical actions to improve performance accordingly
- Tracking Tools: Deeply understand tracking methods across Paid/Owned/Earned with tracking tools as Ads Manager Dashboard, Effective Spending Tracker, Social Listening, Website Analytics, E-Commerce Brand Portal & Marico Data Center (if any)
C. DIGITAL CAPABILITIES
- Knowledge: Be a champion in updating the latest digital knowledge. Proactively propose relevant plan to strengthen brand’s performance in Digital
- Training: In collaboration with Media agencies & global team to host training sessions on digital media & build case studies from actual campaigns’ learnings
- Partnership: Explore partnerships with digital publishers (Facebook/Google/TikTok), content house/creators, and media partners
D. DIGITAL PROJECTS & OTHERS
- Always-on Social Strategy: Supervise Social agency performance from Content creation, Traffic Management, Alignment with brand’s owners to ensure always-on executions
- Initiatives / NPD launches: In collaboration with brand teams to define opportunities on Digital, target consumers portrait and understanding through Digital data
- Administration: Following internal financial/ legal/ accounting/ IT process to ensure proper media planning, documents submission for approval, releasing Payment order & proceeding Payment for all digital & media vendors.
**Chức vụ**: Trưởng Nhóm/Trưởng Phòng
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
13th month & Performance bonus
Premium Healthcare
Laptop & Hybrid working
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- Minimum 2 years of hands-on experiences in digital marketing, with exposure from FMCG/Personal care industry with agency background is preferred
- Solid knowledge of digital media channels with proven track record from planning to executions of multi-channel media campaigns. Passionate advocate of digital marketing, e-commerce, and digital innovation.
- Preferred Skillset: Digital Performance, Data analysis & Project Management
- Good interpersonal skills with the ability to influence people from internal stakeholders (brand team, e-commerce) to external partners (agency, vendors)
- Passionate marketer, strong in creativity, data-driven mindset
- Eager to learn & highly proactive in work
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Digital Marketing,Lập Kế Hoạch,Quảng Cáo/Marketing
Trung cấp - Nghề
Không yêu cầu
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