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Assistant Manager Digital Business
1 week ago
**Location**:Ho Chi Minh, VN**Job Summary**
**General Responsibilities**
- Be a digital marketing expert consultant, helping to strengthen the digital marketing strategy.
- Work closely with sales and oversee initiatives to meet digital sales objectives.
- Co-ordinate and co-operate with country teams and other business functions to drive e-commerce sales through contribution of digital media.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Collaborate with cross-functional teams, including content, creative, and brand teams to plan and execute effective digital media campaigns both onsite and offsite.
- Monitor, analyze, and report campaign performance for brands using tools such as Google Analytics and adjust strategies accordingly.
**Functional Skills and Knowledge**
- Strong organization, interpersonal and communications skills
- Understanding of B2C marketing.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Ability to remotely create and manage marketing strategies.
- Entrepreneurial, pragmatic and willingness to get hands dirty to get things done
- Ability to manage multiple priorities and drive projects to completion within a demanding timeline
- Excellent communication and presentation skills. Ability to manage difficult clients as well as internal stakeholders
- Fluent writing and verbal communications in Vietnamese and English
**Education**
Bachelor, Master’s Degree or MBA in Business Administration, Marketing or Strategic Management
**Work Experience**
- Good knowledge of B2C Performance Marketing channels including, but not limited marketing place onsite advertising, display & native advertising, search engine marketing, social media, affiliate & KOL marketing.
- Develop and execute innovative B2C digital marketing campaigns to drive business growth and maximize ROAS. Essential responsibilities General responsibilities
- Be a digital marketing expert consultant, helping to strengthen the digital marketing strategy.
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