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Customer Strategy

1 month ago

Ho Chi Minh City, Vietnam Unilever Full time

**Main Accountabilities**:
**Lead the development and implementation of total channel (Modern Trade) trade category plan**
- Translate customer & shopper insights into business building opportunities, business review & JBP within the total channel (Modern Trade)
- Build total channel (Modern Trade) trade plans to align with total trade category plan and deliver category & brand objectives.
- Identify trade spends opportunities and risks & deliver good P&L shape for the channel.
- Initiate Fuel For Growth opportunities for category & total channel with Net Revenue Management (NRM).
- Build Design for Channel (D4C) for the category with category I&O and new portfolio initiative.
- Work with in-country CBD team to ensure excellent trade plan deployment & in-store activation.

**Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activites**
- Work out the brief for BTL agencies and sales team.
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

**Work hand-in-hand with Shopper Marketing Team in developing and executing category/schematic shopper promotions**
- Lead scheme proposal and execution (POSM production, gift sourcing & delivery OTIF).
- Conduct ROI and post-promotion evaluation.

**Work out monthly rolling forecast for assigned channel through S&OP cycles**
- Prepare promotion sell-out volume with attention to market intelligence information & current business performance.
- Prepare input for Brand and build incremental sales volume.

**Job Requirements**:

- 4-5+ years of relevant working experience in customer-facing, analytical or brand-building jo
- Deep understanding of working with external partners and collaborating to provide solutio
- Proactive complex problem solving, evaluate alternative options & provide data-driven approach