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Brand & Communication Specialist (Pr & Event)

2 weeks ago

Ho Chi Minh City, Vietnam Bảo Hiểm Nhân Thọ Phú Hưng Full time

ĐỊA ĐIỂM: Hồ Chí Minh
- Nội dung công việcMô tả công việc

**JOB PURPOSE**
- Responsible for the marketing communication, more on PR & Event projects.
- Assist line Manager in the development and implement an appropriate brand and communication activities which is aligned with the Company’s strategic directions and meeting the regulatory requirements.
- 70% execution + 30% direction approach and planning.

**JOB DESCRIPTION**
- Assist Line Manager on the development plan & implementation for branding & communication - marketing campaigns / projects (both internal and external projects).
- Execution (70%): initiating and implementing event & PR projects / campaigns.
- Planning (30%): planning proposal for Marketing campaigns to support the departmental goals including corporate campaigns, product launch campaigns, customer experience campaigns, sales support campaigns (Agency MKT).
- Be in-charge content marketing including direction / angle development, writing execution and management.
- **Project management**: coordinate with cross-functions and third parties to ensure work results are delivered in good quality; in a timely manner and within budget;
- **Others**:

- Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
- Understand consumer behavior and engagement patterns with brand messaging. Propose initiatives to help enhance sales and customers including testimonial articles, customer’s story, claim activities,
- Basic digital and social knowledge and skills.
- Being responsible for other projects assigned by line managers.

Yêu cầu công việc
- Hold College / bachelor degree, above 06 years of experience in marketing PR & event communications
- Used to be work in PR & Event agency or in insurance industry is advantage
- Good event and project management and open to study more brand-comm planning
- Good writing for PR communication
- Proactive team player. Be able to work in individual and work in team as project lead
- Self-motivated, detail-minded and creative with an Ability to manage timeline and work under pressure
- Proven ability to manage all types of agencies / vendors
- English: communication level.
- Critical thinking and “Can Do” attitude.