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PMO PR Communication

1 month ago

Ho Chi Minh City, Vietnam Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Responsible for designing and driving the PR strategy.
- Manage and coordinate with PR Reg/internal team for press releases, press release distribution, press conferences, media event, management interviews, coverage report, post report and other activities that related to media.
- Reinforce long-term relationships with top tier media and working closely with media advertising department.
- Maximize both the quality and quantity of PR articles.
- Enhance the number of corporate information, Brand partnership news, CSR angles.
- Run consumer products campaigns, and work closely with the commercial team for product launch.
- Organize media invitations, press conferences, create press release, distribute press release.
- Plan, execute and evaluate campaigns with event organizer for marketing or brand building.
- Handle media response and actively tracking alert/ coordinate with another team/ solve crisis ticket.
- Create & handle corporate content/ MD interview and presentation.
- Build and organize CSR project.
- Manage the workflow and budget allocation.
- Monitor tasks of PR such as communication implementation, campaign deployment, campaign clipping report, monitoring payment process with accountant and every other administration task.
- Monitor and ensure that the coverage meets the set forth KPI both in terms of coverage quantity and quality.

**Requirements**:

- At least 3 years of experience in PR.
- A creative mind and adept at content creation for the various PR channels.
- Problem-solving skills and ability to manage multiple priorities effectively and efficiently.
- Proven track record of corporate and relationship management (both internal and external).
- Excellent written and verbal communication skills, strong attention to detail, and good follow-through.
- Bachelor's degree minimum required.