Student Communications Coordinator

4 weeks ago

Ho Chi Minh City, Vietnam RMIT University Full time

Overview:
About RMIT Vietnam

RMIT is a global university of technology, design, and enterprise. We are global in footprint and even more importantly, we are global in mindset. We are committed to making a positive impact wherever we go. The wider our reach, the deeper our connections, the greater our impact.

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University with 700 staff and 7,000 students, in three locations, and recently awarded one of the Best Companies to work for in Asia 2020. From a media perspective RMIT Vietnam enjoys a 40% share of voice in the sector. It brings a world-class education and globalised study environment to the heart of Asia, offering programs in business, technology, communication, design, fashion, and English language. It boasts an impressive range of extra-curricular activities that encourage students to innovate and network globally.

Degrees are awarded by RMIT in Australia and taught in English, enabling Vietnamese students (and visiting international students) the opportunity to receive an international education without having to leave home.

The Role

Reporting directly to the Student Communications Advisor (Manager), the Student Communications Coordinator supports the delivery of the University’s communications to students in Vietnam. The position requires engagement across the University; working closely with the Student Communications Advisor who will direct the strategy. It will involve well planned and written creative content and visuals; advising stakeholders on content creation and communications counsel; coordinating delivery across multiple channels; and reporting for stakeholder engagement and continuous improvement. Our students are our customers - excellent communication with them is paramount and leads to life-changing student experiences.

The position works with others in the University Communications team to share information and collaborate - both across teams and campuses in Vietnam, and with our Student Communications colleagues in Australia.

Your Responsibilities

Stakeholder Management
- Work with Student Communications Advisor and collaborate with professional and academic stakeholders in the University across Vietnam campuses and with Melbourne to develop and implement communications campaigns targeting students.
- Coordinate regular reports to check success against metrics for all channels, including student feedback, and look for continuous improvements throughout the cycle.
- Be the Student Communications support person and connect our great stories with other locations for a wider understanding and amplification of our successes.

Communications Development and Delivery
- Develop communication campaigns, messages, stories, graphics, infographics, images, etc. in a timely manner, of high quality and to stakeholder expectations as well as student experiences.
- Observe and/or engage with students to gain insights to develop digital content
- Use your creative skills and to develop digital content and execute in line with best practice.
- Design student communication campaigns together with the Student Communications Advisor both locally and globally.
- Own the successful delivery/ execution of content across multiple channels, ensuring communications are aligned with the University’s key messages and branding, and follows best practices.
- Create, edit and proofread communication content sit’s approved to ensure strategic prioritisation of messages within the corporate framework.
- Provide advice to the Student Communications Advisor and the Head of Communications regarding student issues and opportunities for communications outcomes and solutions.
- Ensure all student communication content on university channels is accurate, effective, inclusive, culturally sensitive, accessible, and conform to RMIT’s communications and branding guidelines.

Channel ownership
- Be the channel owner for all existing student communications channels (including the development of content and graphics) and monitor and look for improvements to the student experience across all campuses (based on data). This includes Campus Buzz (student fortnightly e-newsletter); Student eXpress, student website, and screens content.
- Execute all content through the student communications channels and provide regular accurate reporting and meaningful insight from data analyses.
- Use data and insights to continuously improve each channel in line with best practice globally.
- Manage the scheduling of all content through the student channels, prioritising key content and using best practice and insights to determine the digital screens content.
- Working closely with Digital Communications Advisor to create and deliver engaging content for students across all official social media platforms, especially during major events including Graduation, Orientation and Carnival Days
- Job description

Skills and Experience
- A tertiary qualification in professional c

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