Gt Channel Lead, Fem

5 days ago

Ho Chi Minh City, Vietnam Kimberly-Clark Full time

**Your Job**:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your GT Channel Lead role, you’ll help us deliver better care for billions of people around the world. **It starts with YOU.**

**Position Summary**:
The GT Channel Lead is responsible for building annual channel plan to drive category growth in his/her channel, managing trade activities and investments in the channel, guiding the team in day-to-day operational tasks and ensuring excellence in channel execution by regions.

Understand well shopper insights and channel dynamics to build category channel strategy and the related execution plans.

This position reports to the Trade Marketing Head.

**KEY RESPONSIBILITIES**:
**Lead the development of the Trade category plan for assigned channels**
- Develop customer & shopper insights for assigned channels.
- Translate insights into business building opportunities within specific channel and regions.
- Build specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Build in-store visibility plan along with marketing campaign in launch/re-launch across regions.
- Design Loyalty program to recruit and retain key stores by regions.
- Identify trade spend opportunities and allocate funds for each sector while optimizing & analyzing risks.
- Match brand objectives with customer/market needs.
- Work with field sales team to ensure excellence in in-store execution.

**Cross-function collaboration in daily operation and launch/re-launch support activities**:

- Provide input for marketing to build budget, scheme and communication plans.
- Allocate promotion volume to by regions with DP & CS.
- Work out the brief for BTL agencies and Sales team
- Develop/adapt in-store POSMs and translate brand designs to trade acceptable materials, that are compliant with standard and government authorities when needed.
- Prepare promotion sell-out volume with attention to market intelligence information.
- Prepare input for brand and build incremental sales volume.

**Develop and execute all trade/ schematic shopper promotions**:

- Lead scheme proposal and execution, with customization by regions if needed.
- Lead the communication to internal and external stakeholders on the scheme.
- Manage allocation, POSM/Gifts production, and distribution of POSMS based on agreed requirement with the sales per region.
- Conduct ROI and post-promotion evaluation.

**Define Commercial Drivers By Channel & Loyalty program To Deliver**:

- Define clear guidelines for commercial drivers:
+ Assortment: identify the best performing portfolio, ideal assortment by channel & define the distribution target

+ Shelving: define a shopper-based shelving strategy, including a planogram for each channel

+ Define the primary and secondary (permanent and temporary) placements guidelines & objectives by channel, with the objective to maximize KC’s visibility in store
- Translate the pricing strategy (defined at portfolio, brand and SKU level) into a Price Pack Architecture for base SKU’s and into a promo strategy (promotion role & objectives, volume in deal, depth of discount, promo frequency, at brand and SKU level)
- Those guidelines will be defined at least at national level and by channel, potentially at region level, and

monitored regularly. The guidelines will be defined in close collaboration with brand teams and sales team.

**About Us**:
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

**Led by Purpose. Driven by You.**

**About You**:
You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You’re also a university graduate with a degree in business administration, or a related area, and have at least 5 years of continuous work experience. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where

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