Key Account Executive

3 months ago


Thành phố Hồ Chí Minh, Vietnam L'Oreal Full time

**A. KEY JOB ACCOUNTABILITIES**

To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.

**1.** **Planning**
- Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division and brands
- Create an annual business plan/trade marketing plan taking into account levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account.
- Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-on-investment of actions and animations. Support the development of the account.
- Monitor contracts/invoices associated with the brand. Prepare and conduct brands strategy meetings with the trade marketing.
- Orchestrate and coach all account interlocutors. Engage with sales team to deliver trade plans. Co-ordinate with other internal departments on retailer/client activity (sales, supply chain, marketing, customer service, education, merchandising, legal department). Work closely with other account manager and sales team. Represent the retailer/client internally.
- Analysis -> develop & monitor sales performance at brand level, KA/Chains, Area & store level
- Establish & Develop strong relationships with buyers, group store managers
- Work with MKT team/BC to plan monthly promotion for each KA/chains to support sales team deliver monthly sales target. Ensure the stock is available, scheme is set-up in DKSH system & register with "So Cong Thuong"
- Work with MKT team/BC to plan monthly promotion for each KA/chains to support sales team deliver monthly sales target. Ensure the stock is available, scheme is set-up in DKSH system & register with "So Cong Thuong"
- New launch: work with all relevant parties (MKT team, BC, Buyers ) to have full plan for new launch.
- Implement the planned activities for new launch and ensure to get the best location in stores for promotion product display which is out of Lay-out (such as: hot-spot, cashier counter)
- Competitor reaction: work with relevant party (MKT,BC, NSD,GM) to get it approved, follow up & make sure it is implemented properly
- Manage stock holding in trade agreement at each store level. Propose activities to clear nearly expiry date (> 6 month, < 12 months) to planning

**2.** **Operation**
- Monitor contracts/invoices associated with the Drugstore channel. Do payment & PV, GR for Drugstore channel.
- Do monthly sell in & sell out report for Drugstore channel
- Manage & deliver promotion stock for Sales supervisors.
- Field visit to site check

B. REQUIREMENTS
- At least 2-years in Key Account management experience in FMCG/Cosmetics.
- Strategic thinking & advanced analytical skill
- Result Oriented - Decide and get things done
- Be customer service minded
- Team Management: coaching & motivation skill
- Financial/numeric acumen
- Good command of English
- Good at Microsoft Office Skill (Especially Excel & Powperpoint)
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