Key Account Trade Marketing Specialist

2 months ago

Thành phố Hồ Chí Minh, Vietnam Công ty TNHH Amorepacific Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Job Summary

We are seeking a talented and experienced Key Account cum Trade Marketing Specialist to join our growing Brand team. In this newly created role, you will play a key role in developing and executing our brand visual merchandise, promotion and partnership with offline vendors - Multi Brand Stores (MBS) as Watsons, Guardian, Hasaki, BeautyBox, Thegioiskinfood, etc.

Principal Accountabilities

Key Account Management: (40%):

- Create and execute business plan and trade plan for assigned and proposed to MBS partners that are consistent with the brand's channel, marketing, and category strategies.
- Responsible for negotiation, barter and manage with offline B2B partners/brand’s relationship with assigned MBS partners/Buyer with an emphasis on developing new business opportunities and build strong long-term partnership.
- Develop account-specific strategies and initiatives to drive sales growth and maximize revenue.
- Collaborate with internal teams, such as Marketing and Product Development, Logistics to develop tailored solutions for key clients.
- Channel segmentation and strategy: To develop channel and product segmentation strategy, plan and implementation with MBS channels.
- Business management: Handle customer sell-in and sell-thru with proper portfolio to sustain a healthy and profitable business.
- Do site-check/trade visit to ensure the brand VMDs/POSMs/Stock/Competitors and Market research at MBS channels.
- Responsible for the accuracy of offline SKU/SOH requirement projections (forecasting).
- Customer P&L: Handle account trade budget and P&L to improve ROI and provide value growth management
- Contract and terms: Negotiate and set yearly trade terms and scorecard.

Trade Promotion and VMD: (30%):

- Propose idea and execute sales promotion plan for each offline chains to drive revenue and operation profit growth based on sales target.
- Execute production and operation the VMD, bundling, POG at POS to improve brand awareness and business performance.
- Follow-up operation works, solve issues (stock availability, deliveries, credit notes) to ensure achievement of sales objectives in assigned accounts.
- Produce and manage the quality control of POSM (Point of Sale Materials) and gifts with suppliers.
- In-store execution management and brand image: Ensure consistent brand standards especially in areas of visual presentation, product management, and marketing.
- Closely manage the campaign and marketing plan of retailers

Internal Coordination and Budget Management (30%):

- Handle account trade budget and P&L to improve ROI and provide value growth management.
- Assist in developing the annual A&P budget, set volume targets per channel and and deliver assigned sales target.
- Submit estimations of budget required to reach such targets and control implementation of approved budget.

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Attractive Compensation and Benefit Package
- Opportunity to grow in trade marketing and key account management fields.
- Opportunity to explore beauty/cosmetics industry

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:
Education and Experience
- Bachelor's degree or above.
- More than 2 years of related experience in Cosmetics or Retail industry, specifically in the MT channel - Multibrand Store (MBS): Hasaki, Guardian, BeautyBox, Watsons,...
- Proven track record of achieving sales targets and driving business growth.
- Fluency in English, computer literacy

Skill Sets
- Industry Knowledge: Strong understanding of the Beauty industry, including market dynamics, key players, and trends. Familiarity with MBS and GT channels is essential. Fast adaptation to the job
- Relationship Building: Excellent interpersonal and relationship-building skills. Ability to establish trust and credibility with key clients. Proven experience in managing and nurturing long-term business relationships.
- Sales and Negotiation Skills: Strong sales acumen with the ability to identify opportunities, negotiate contracts, and close deals. Demonstrated experience in driving sales growth and achieving revenue targets.
- Strategic Thinking: Ability to think strategically and develop innovative account plans. Strong analytical and problem-solving skills. Experience in market analysis and identifying growth opportunities.
- Communication and Presentation Skills: Excellent verbal and written communication skills. Ability to effectively present ideas, proposals, and reports to internal and external stakeholders. Proficiency in preparing and delivering persuasive sales presentations.

Personal Attributes
- Self-motivated and result-oriented. Able to work under pressure and meet tight deadlines. Strong attention to details and commitment to delivering high-quality work.
- Ability to work independently and

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