External Affairs Specialist
2 weeks ago
**What you will do**:
**Strategic Planning & Research (15%)**:
- Plan optimization direction for acquiring new install apps and coordinate paid ads channels (Google/Facebook/Apple/TikTok ads/etc) as well as general product issues such as app ranking or download to achieve KPIs;
- Update regularly SWOT analysis of the products in charge;
**Campaign Management (25%)**
- Execute & monitor the actual campaign with the set KPIs of Paid ads;
- Monitor the effectiveness of campaign ads daily to promptly adjust bidding, budget, targeting when necessary;
- Monitor market information to optimize advertising campaign effectiveness;
- Update information on changes in advertising algorithms, tracking mechanisms of tools, or other related industry knowledge;
**Data Analytics (25%)**:
- Select and set up metrics for analysis to optimize, solve the problems being faced by Paid ads channel;
- Follow new trends and user insights to help Creatives team optimize content marketing better;
**Reporting (25%)**:
- Make reports on advertising campaign effectiveness of Paid ads channels (weekly);
- Make general report of Distribution team (weekly/monthly/quarterly);
- Make cost report of Distribution team's channels (monthly)
**Other tasks (10%)**: as assigned from Line Manager or collaborate with internal/external partners.
**What you will need**:
- Technical Know-how (Tracking mechanism of each tool that the team is using (eg Facebook/Google/Apple/TikTok ads; AppsFlyer, etc) and have an interest in technical knowledge/ product;
- Open-minded, detail-oriented, data driven and logical thinking;
- Work well independently and in a team;
- Responsible, proactive and can do attitude;
- Good ability to work well under pressure and express ideas;
- Having experience in marketing campaign promotion or app marketing is a plus;
- Proficient at Microsoft Offices (Powerpoint, Excel);
- Having a valid Google/Facebook Digital Marketing Certification is an advantage;
- SWOT Analytics skill is an advantage.
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